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Aditya Birla Group- bringing the world to India: VGSoM, IIT Kharagpur

Yes, you read it right!! With a tagline 'Taking India to the world', Aditya Birla group, one of the biggest conglomerates is, in reality, making the world look up to India with it's diverse and global presence. With a strong consumer base, the group has been a pioneer in shaping the nation's economy just by the basic needs of the nation and people.My experience with the group started with !dea in 2006. From then till date, I had retained !dea as my only network- that explains how satisfied I am with their service. For any organization, the biggest asset would be its consumers and the ABG's efforts to retain, respect and cater to their needs amidst immense competition are truly phenomenal. ABG's intent to value its customers is clearly portrayed even through their taglines- For example, Empower yourself( Van Heusen); My world my way( Allen Solley). Needless to say, middle-class masses like me would derive immense pleasure and pride by wearing these brands.I still remember those days when we used to stay in long queues at More- the retail chain store which was once part of ABG. High price tags are notorious for surprising people- but at More, we were surprised to see those high-quality products with the lowest prices. Pantaloons is also one such single stop that has provided me jaw-dropping clothing collections at affordable prices.I, hailing from a cement industry background, can more associate with ultratech as a brand and the benchmarks it has set. With its continuous expansion and strategy, it has become an Engineer's choice not only as a  product to build my home but also as a dreamy company to work with.ABG's omnipresence in metals, mining, communication and textile industry which provides employment to millions of Indians, directly and indirectly, has become a part of every individual's family.As the popular saying goes, Success is a journey, not a destination. ABG, through its never-ending journey, is a quintessential model of success. This truly inspires me and I thank ABGLP for providing me an opportunity to express my gratitude towards ABG.

SRINIVAS HARIVANAM13 Jul 2019

What an IDEA ABGGGG!!

Communication is one of the fundamental things which gives mankind a distinction from the rest of the world. Since times innumerable man is striving to make communication easier, simpler and more efficient. The centuries-long experiment got a major breakthrough with the disruption of mobile technology. Network companies gave man the privilege to talk to anyone from anywhere. My life has changed dramatically since I have witnessed this turning point in my formative years.

Shubham Bagga13 Jul 2019

IIM Ranchi "Life is Beautiful" - A Delusion?

Kumar Mangalam Birla is someone who I have always admired. I read one of his quotes in my seventh class i.e., "Well, I think the golden rule I can think of is the fact that you must follow your passion and do something that's close to your heart. And I think that that's very important, well, to be successful and to be happy." He is someone who I have great respect for. Being a teenager, I endorsed the creative advertisements of IDEA cellular network. "An Idea can change your life" is one of the best value proposition that I have ever seen. Knowingly or unknowingly, Aditya Birla group is part of my life since childhood. Coming from a rural area I have witnessed the spread of Ultratech cement brand in the corners of the country. I'm mostly inclined to the quality product of  in-house apparel brands such as Allen Solly, Van Heusen, Peter England. With its vast network, Aditya Birla Group is enlightning and empowering millions of lives every single day. The most excited part is that the company also planning to enter payments bank business. Also my friend is benefited from the scholarship offered by the Aditya Birla Group whereas there is no binding to join the Group after the completion of his course. The Corporate Social Responsibility of Aditya Birla Group has created an impact by providing sustainable way of life for the weaker sections of society. These kind of activities from the Aditya Birla Group inspires people like me to contribute more to the society.

SANAPALA MOHAN VAMSI13 Jul 2019

AB Group and me – Venkateshwaran R, VGSoM, IIT Kharagpur

Part A - AB Group's presence in my life

Venkateshwaran R13 Jul 2019

The ABG Idea

The year 1857 has contributed a lot to history, as India was witnessing her first major revolt against the British Raj,  in another corner of the country, another simple individual was setting the stage for the birth of altogether a different kind of revolution. This simple venture by Shri. Seth Shiv Narayan Birla has for over the past two centuries been monumental in the growth story of the country. The campaign that was spear headed by Mr. G.D Birla, with a vision to put India on the global map, is a story that shall birth goosebumps every time it is retold.

Sai Dinesh Chayanam13 Jul 2019

Meandering Through the Journey called Life,IIM Ranchi

Why Aditya Birla Group is Big in My Life: I have always been a lover of nature. In this daily humdrum of life, whenever I get a chance to savour the beauty, I rush to extract it. And the best place for me to satiate it is my Grandfather's village. It is a small rural area with at the most 30 families living peacefully. I can remember an incident which I will never forget. In the year 2002, I visited my Grandfather’s home in that rustic village with my parents during summer vacation in school. I fell ill and had to stay there for a longer period. The Monsoon came and it was vociferous. Our home was an ageing mud hut. I can remember how my family members protected me when the mud hut got destroyed in incessant rain that year. We were like homeless in our own dwindled home. Then only my family members decided to build a structured house of rods and cements. I am always curious about knowing new names. I asked my father what is the name of the cement company. He told me it is "UltraTech". That time the name only sufficed my curiosity but now I know how big it is in my life. This is not the story of mine only. This is the story of millions of Generation Z people in our India. Back then I was only satisfied with the name " UltratTech". Now on the premise of writing this article, I only can reminisce that story which will be the part of my life in Three Score years and Ten. And now I know how grateful I am to Aditya Birla Group. Even before my entering into a B-school, I had unknowingly used ABG products. I had used Peter England business formals in my interviews. I had used trendy Allen Solly shirts to attend birthday party with friends. And biggest of them all, I want to share is I gifted a Louis Philippe formal attire to my father after receiving my first salary. Honestly speaking, I didn't know it belonged to ABG. Now, I know how big the brand is this ABG and realise how it was part of my growing up with time.Now I can realize how ABG group is shaping the new "Smart " India with its wide range products, be it banking sector, be it fashion, be it Chemical and Carbon black Industry. And this is fact that ABG is part of building this newer India.

Uttiya Koley13 Jul 2019

Every story is unique! - Arvind Meena, FMS Delhi

Part A: Why Aditya Birla Group is big in your life

Arvind Meena13 Jul 2019

The Brand that Carries a Legacy of its Own!

The name ‘Aditya Birla’ carries a legacy of its own. The company has existed from last 162 years and carries the same legacy. Being one of the oldest business conglomerates, the group has a diversified portfolio of products ranging from agribusiness to wind power, finance, chemicals etc. Personally, there are many brands I have used which fall under the Aditya Birla Group. The foremost example being Aditya Birla Group’s cellular network Idea. The brand has a lot of significance in the state of Gujarat, from where I belong. Another brand which comes to my mind is Pantaloons. It was acquired by Aditya Birla Group from the future group. I remember my parents shopping for me in pantaloons showroom, and since then Pantaloons have been my first priority for shopping. Thus, I have been closely associated with the brand. Since the independence, the group has evolved and diversified its portfolio in various ways. Aditya Birla Group also won AON Best Employer Award in 2018. This surely indicates that Aditya Birla Group is one of the best employers in the country. Pantaloons also won IMAGES ‘Most Admired Retailer of the Year’ award in Enterprise retail solution. Pantaloons was also recognized as the India’s most trusted fashion retailer in the brand equity survey by The Economic Timer in the year 2016-2017. This clearly shows the market presence and the brand value of Pantaloons and Aditya Birla Group as a whole. Thus, right from cellular network to fashion retail, Aditya Birla Group has impacted my life and choices in various ways.

Keval Varotaria13 Jul 2019