Aditya Birla Group - Big In India's Life | Apurv Nigam, SJMSoM IIT Bombay
From the sand dunes of Pilani to the scrappers of Mumbai, the one brand whose presence can be felt throughout the country can be none other than the Aditya Birla Group. The group’s history can be traced back to more than 150 years from the town of Pilani in Rajasthan, where the founding father of India’s industries Shri G.D. Birla was born. It was his vision to make India the powerhouse of the world and it’s the result of his vision that AB Group is an indispensable part of life not only in India but across 34 countries across the globe. The group’s brands all aspects of human life ranging from fashion retail to Telecom to Financial Services. The most important aspect of the group that distinguishes itself is that all of its companies has evolved as the “New India”has emerged. The Vodafone Idea Limited is he prime example of the role the corporation has played in India’s transformation as the leading digital economy while also being the 2ndlargest Telecom company in the world.
