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Aditya Birla Group Making A Difference – Ritamvara Das, #IIM Trichy

Aditya Birla Group Making A Difference – Ritamvara Das, #IIM Trichy

I am one of those people, who has believed for the longest time that all goals of businesses basically boil down to making profits. Over time, however, I realized that some businesses operate with very noble objectives. A little digging about different companies’ contributions to the society led me to believe that Aditya Birla Group is one such company.

Ritamvara Das
Aditya Birla Group, Shaping Me For 23 Years And Beyond #IIMTrichy #BigInMyLife

Aditya Birla Group, Shaping Me For 23 Years And Beyond #IIMTrichy #BigInMyLife

Aditya Birla Group (ABG) is a pioneer among India’s Business Conglomerates and has been offering its valuable services to the country for 160+ years both before and after independence. ABG’s products and services span multiple industries and market segments including Fashion, Retail & E-commerce, Telecommunications, Mining, Cement, Chemicals etc. When one takes cognisance of this fact it is easy to understand how influential ABG has been in the lives of each and every Indian.

Likith Mudunuri
How ABG Built A Place In My Heart #IIM Trichy

How ABG Built A Place In My Heart #IIM Trichy

Being born as the daughter of Mr. Balakrishnan P. N., the sole proprietor of Kamath Associates (a construction management firm in Kerala), I have seen many products of Aditya Birla Group (ABG) since my childhood. Initially, my father had a modest office and I used to see construction material being stored there at times. UltraTech cement and Birla wall care putty were names I got familiar with since a very young age. I used to see cement bags stacked at the construction sites whenever my father took me along during his supervision visits. Being a civil engineer, he wanted to inculcate in me an interest for learning building concepts and various construction practices. I used to look on with enthusiasm to see how concrete is made by mixing cement, aggregate and water; how bricks are placed in a particular pattern to build a wall and cement is pasted on the edges to hold it strong. These processes used to fascinate me as a child and even today I remember my experiences clearly. As I grew up, I read about Ultratech’s journey and it is nothing short of extraordinary.

Swetha Kamath
ABG Matters #IIM Trichy

ABG Matters #IIM Trichy

Aditya Birla Group(ABG) for me is synonymous to trust. For me it is conglomerate which was created in India and will always have value and culture of India. It has created value for its customers in so many diverse product portfolios. I had first heard about this company when I was child. During construction of my house, Ultratech cement was used and my father described it as an Indian company synonymous to quality. From then it has grown and started providing many different products. ABG being third largest conglomerate deserves the love it gets from its country. ABG’s another product that is close to me is its telecom network “Idea”. Idea has been companion in my journey by providing quality network in all parts of India. Idea was our first private company SIM and going into their classy and urban offices was idealistic. All the verticals of the company in various sectors have adhered to its motto of quality. This has made all the difference. It is also the largest Indian company with manufacturing in USA. This goes on to say their commitment to put India n global scale and at same instance help India deal with its internal problem. Vision of dynamic chairman Kumar Mangalam Birla has helped company at many instances to overcome some of the great market disruptions. ABG is the brand which I would be honoured to work for and imbibe few of the quality of unique and inclusive culture. ABG to me matters because of its potential to take on world from India.

Kunal Mehta
ABG: A Group Impacting "All BackGrounds" - Rohitashva Kumar, SJMSoM IIT Bombay

ABG: A Group Impacting "All BackGrounds" - Rohitashva Kumar, SJMSoM IIT Bombay

How big an organization is, it should be judged based on the impact it makes on society and not on the revenue it creates. Aditya Birla Group is one of those groups which touches various aspects of life which can’t be described in words. It has a variety of brands that have products ranging from basic necessities like Aluminum foils (Hindalco) to luxury brands like Louis Phillippe. They own Idea Telecom which actually promoted the IDEAS like Walk When You Talk. Take the fashion industry, whatever is your buying capacity, ABG fashion brands have it. They range from Peter England, a budget brand to Louis Phillipe, a luxury brand. Ultra Tech cement is used in more than 50% of the projects. It truly is THE Engineer’s Choice. MORE supermarket has made the life of people living in Metro Cities very easy. In the education field, the likes of Birla Institute of Technology and Science, Birla Public School have had a great impact on the lives of countless students. In the agriculture sector, IGF is impacting millions of farmers’ life. ABG has many hospitals and medical stores that run 24/7. And if you want peace of mind, you might find a Birla Temple nearby in your city. Thus is the impact of this group on the society which makes it one of the leading brands of our country.

Rohitashva Kumar
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