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How The Aditya Birla Group has influenced my life and the life of million Indians | Ankita Majumder, IIFT

How The Aditya Birla Group has influenced my life and the life of million Indians | Ankita Majumder, IIFT

Aditya Birla Group is one of the largest multinational conglomerates of India. Since 1857, it has been a big part of our life.  The various products from various sectors have impacted the lives of Indians in a massive way. The banking sector of ABG, which has created the Bhim App has influenced digital payment in India. Bhim app made it so easy for me to transfer money from anywhere to anyone. The No. 1 cement in India, Ultratech cement has improved the road infrastructure of our country. The buildings of IIFT are also made of Ultratech cement. Among all the sectors, the sector which impacted the most is fashion. My all-time favorite store Pantaloons made it possible to find clothes and accessories of various brands under one roof.  The fashion sector fulfills all the fashion requirements for all the section of the society. One hand Forever 21 takes care of my dresses for parties and on the other hand, Van Huesen and Allen Solly takes care of my formal and corporate looks at IIFT.  Peter England helps to find gifts for my father and brother easily. An international brand like Louis Philippe always keeps you updated with the latest fashion trend. The operations of Hindalco, Grasim and other units facilitate better trade and commerce in the country and add to the GDP figures immensely. Birla modal has contributed in a humongous manner into the country’s textile industry. Brands like Corino, Delice etc. have influenced the chemicals sector of India.

ANKITA MAJUMDER
Live it Strong, Connect Better.

Live it Strong, Connect Better.

Cash and smash, we all had a run for it almost three years back. Strong we stood and accepted the new ways of handling our daily lives. Most of us never had much to do with online payments and new concepts were coming up to reach every person in India. It was when Aditya Birla Group came up with its own payments bank, Aditya Birla Idea Payments Bank, adding a gem to its prolific brands. ABG and its brands are known for how they care their customers and always never fail to brighten up our lives with innovation. A company becomes a part of people’s lives when it follows up with the economy and connects to nitty gritties of its stakeholders and ABG has been the most active of all. Financial Inclusion is one of the important parts of public policy and its amalgamation with newest technology is what can grip the nation together. ABPB is just the word that has in its policy about financial inclusion and mobile banking technology as stated by Mr. Kumar Mangalam Birla sir. I wish to see everyone be updated with latest technology and enjoy the services without any hindrances. With the penetration of internet across every village and corners of the cities of India and easy ownership of mobile handsets has enabled everyone of us to use various financial services and products and ABPB has left no stone unturned to make it possible. With demands ever rising and aspiration of every Indian I feel proud to be under the umbrella of Aditya Birla Group that has touched our lives so deeply.

VARUN BHAGWANT MESHRAM MBA IB 2018-20 (DEL)
How Aditya Birla Group products touched different spheres of my life? | Shilpayan Dey,  IIFT

How Aditya Birla Group products touched different spheres of my life? | Shilpayan Dey, IIFT

13th July 2002, Natwest series finale between India & England- On the very same day my dad had a big event lined up at office-his first meeting as a Chief Drafting Supervisor, HAL Sunabeda with the executives of other division. I, a 9-year-old child, was in awe with his positive aura shining out after suiting up in Peter England’s shirt & trouser. I always looked up to my Dad & desired to suit up in Peter England one day. The anti-wrinkle & aquatech comfortable shirt matched with perfectly fit trouser augmented my Dad’s strong personality which resulted in a highly successful meeting. A sense of professionalism is always tagged with the Peter England brand.

Shilpayan Dey, Indian Institue of Foreign Trade