ABG - A Contributor To The Making Of India - Ayush Ranjan, SJMSoM IIT Bombay
Would it have been possible to successfully trade in cotton and jute from India during the 1850s? The time when British rule was at its extreme and the East India company wanted to create monopoly in every sector, was it easy to establish any business? But there was a family who accepted this challenge and Seth Shiv Narayan Birla started this empire much before the independence of India. Challenges are something that are very important in our lives and as said by George Patton, “Accept the challenges so that you can feel the exhilaration of victory”. And talking about victory, there is no need to write the about the victorious journey of ABG from 1857 to 2019 and continuing. I don’t think anyone in India haven’t heard the name “Birla” since their childhood in any form or any service.





