Aditya Birla Group: The forerunner in business - Deepak Kumar Singh, IIM Visakhapatnam
Part A:
Part A:
Aditya Birla Group has emerged over the years as one brand that has touched at least some or the other aspect of an individual residing in this nation and probably abroad too. The variety ranges from ‘Birla Balwan’ in Fertilizers for agriculture to producing ‘Epoxy resins’ in entire ASEAN countries and from ‘Cement’ to dressing India via ‘Pantaloons,’ ‘Allen Solly’ & many more. Knowingly or unknowingly people have been associated with Aditya Birla Group, and its contributions have touched the very essence of this country.
As the breeze slipped through my fingers, the wind playfully danced with my hair while I sipped filter coffee on a lazy Sunday morning sitting. The flurry of air was subtle, yet all pervasive. Aditya Birla Group is that air which we breathe every day, infused seamlessly in the day to day lives of a million people by making a wide spectrum of offerings encompassing finance, clothing, infrastructure and innumerable more. Their social initiatives towards solar power plants, midday meals and support to running medical camps is transforming the Indian landscape.
Aditya Birla Group – Influence on People of India and Me
How Aditya Birla Group touched my life? “Aditya Birla Group” – the name itself says everything. I was familiarized with the name right in my childhood when I went to shopping with my mother. When it came for buying shirt materials for my father, she used to go for GRASIM.
During childhood, It was a routine at the time that my Dad and I used to watch this cooking show called “Cook it up with Tarla Dala.” We used to try experimenting those recipes in the weekends, when We (me and My Dad) used to take the helm of the Kitchen from the Captain (Mom), exploring uncharted waters. At times making a mess out of the kitchen, and experiencing the wrath of the Captain.
I would like to relate ABG CSR work and how it inspired me. With an aim to actively contribute to social and economic development of various communities in which they operate and to build a better, sustainable way of life and raise the human development index. I have been influenced by their philosophy of caring and giving which is embedded in Birla faimly. In my graduation days , I was a normal student. I was not aware of any CSR activity and always had a doubt why I should waste my time for these things. But then I came across ABG Hindalco's initiative in Balrampur, Chattisgarh, through YouTube and read about why it should be done and how it contributes to the society. And that was the day when I used to be clueless and and today when I am writing this I am feeling very proud in sharing with you all that I have contributed to the society by involving myself whenever I got the chance be it by helping poor , organizing donation camps, tree plantation. It gives me a sense of satisfaction when I am involved in these work. I was part of a free health checkup camp where I came across villagers who were in the urgent need of medical help but do to financial constraints they never thought of the treatment. I took help from WHO volunteer and informed them about the Ayushman Bharat Yojana and they got their treatment done. Now I have developed a keen interest in being a part and contribute as much as I can for the betterment of the society. All thanks to ABG!.
Why Aditya Birla Group is big in your life. Research about ABG’s brands and the kind of work they have done in India and the world since independence