ABG - The Only Constant In My Changing Universe| Abhishek Saha, MDI Gurgaon
“Who knows but the world may end tonight-” Robert Browning, ‘The Last Ride Together’.
Abhishek Saha
Aditya Birla Group - The Dream Of Every Young Manager - Aditya Sankrantipati, SJMSoM IIT Bombay
Part – A
Sankrantipati Aditya
“Big On Smiles” - The Common Link Between ABG And Me | Shariya Shaikh, IIFT
“Success is to be measured not so much by the position that one has reached in life, but as by the obstacles which he has overcome.”
Shariya Shaikh
Aditya Birla Group: The Companion Of My Growth Story - Kavya Barnadhya Hazarika, IIM Ranchi
Needs, wants and demands are the basic part of our everyday life. These three terms are indispensable for any company aiming for reaching out to consumers and expanding their businesses. In 21st century building strong relationships with consumers is crucial for long term survival of brands. Thus, the Aditya Birla Group with its illustrious history of over 162 years has successfully implemented this idea. Being among the top three largest Indian private sector conglomerate it has a diverse portfolio of companies spreading across Banking, Branded Apparel, Cement, Metals, Mining etc. sectors. My first memory of touchpoint with ABG was back in my school days, when my mother used to wrap freshly cooked hot meals for my tiffin. The shiny film of sheet she used to cover the food coming out from a roll did indeed kept my food fresh and healthy. Thus, the name Freshwrapp. Fast-forward to the present day, upon receiving interview calls for my dream colleges the first thing I did was to rush to my nearest Pantaloons Store. Brands like Van Heusen, Louis Philippe, Allen Solly and Peter England became closely associated with me for my formal requirements. ABG rightly identified the need of segmentation and hence have been successful in targeting both high and low spending consumers. Finally, the mergers and acquisitions are the boats to survive the rough seas which in turn leads to better service quality for the consumers. The merging of Vodafone India and Idea to become the largest telecom operator of India is the testimony to that mission.
Kavya Barnadhya Hazarika
'Nothing Would Ever Be The Same Without It' - Ishu Lather, NMIMS Mumbai
Why Aditya Birla Group is big in your life-
Ishu Lather
Obstacles - The Best Learning Exercise - Prakhar Jain, NMIMS Mumbai
Positivity is a force that drives you towards success.
Prakhar Jain
Aditya Birla Group - Touching Lives Of Millions - Priya Megotia, NMIMS Mumbai
Aditya Birla Group is a household name to which every Indian resonates with and is extremely proud of. The conglomerate has had roots in India which dates back to 1857 and has since spread its presence across 35 countries in the world. ABG has left a mark on the world by improving the quality of people’s lives. Out of the millions of lives that ABG has touched, one has been mine.
Priya Megotia