“Big On Smiles” - The Common Link Between ABG And Me | Shariya Shaikh, IIFT
“Success is to be measured not so much by the position that one has reached in life, but as by the obstacles which he has overcome.”
Shariya Shaikh
Aditya Birla Group: The Companion Of My Growth Story - Kavya Barnadhya Hazarika, IIM Ranchi
Needs, wants and demands are the basic part of our everyday life. These three terms are indispensable for any company aiming for reaching out to consumers and expanding their businesses. In 21st century building strong relationships with consumers is crucial for long term survival of brands. Thus, the Aditya Birla Group with its illustrious history of over 162 years has successfully implemented this idea. Being among the top three largest Indian private sector conglomerate it has a diverse portfolio of companies spreading across Banking, Branded Apparel, Cement, Metals, Mining etc. sectors. My first memory of touchpoint with ABG was back in my school days, when my mother used to wrap freshly cooked hot meals for my tiffin. The shiny film of sheet she used to cover the food coming out from a roll did indeed kept my food fresh and healthy. Thus, the name Freshwrapp. Fast-forward to the present day, upon receiving interview calls for my dream colleges the first thing I did was to rush to my nearest Pantaloons Store. Brands like Van Heusen, Louis Philippe, Allen Solly and Peter England became closely associated with me for my formal requirements. ABG rightly identified the need of segmentation and hence have been successful in targeting both high and low spending consumers. Finally, the mergers and acquisitions are the boats to survive the rough seas which in turn leads to better service quality for the consumers. The merging of Vodafone India and Idea to become the largest telecom operator of India is the testimony to that mission.
Kavya Barnadhya Hazarika
'Nothing Would Ever Be The Same Without It' - Ishu Lather, NMIMS Mumbai
Why Aditya Birla Group is big in your life-
Ishu Lather
Obstacles - The Best Learning Exercise - Prakhar Jain, NMIMS Mumbai
Positivity is a force that drives you towards success.
Prakhar Jain
Aditya Birla Group - Touching Lives Of Millions - Priya Megotia, NMIMS Mumbai
Aditya Birla Group is a household name to which every Indian resonates with and is extremely proud of. The conglomerate has had roots in India which dates back to 1857 and has since spread its presence across 35 countries in the world. ABG has left a mark on the world by improving the quality of people’s lives. Out of the millions of lives that ABG has touched, one has been mine.
Priya Megotia
Shaping Today And Tomorrow! - Shivam Trivedi, NMIMS Mumbai
Today’s generation is the most experimental and aware generation. It is a generation that wants to bloom faster as ever but at the same time a generation of people who desire sustainability in mainstream culture. From minimalistic architecture to fast fashion, to lavish living, it believes in spending on only the best option at its disposal. We want to drive high performance cars but demand fuel efficiency, we want every new fashion trend to be at our doorstep but refuse to compromise on the quality of the fibre, we want higher connectivity and advanced technology but not at the cost of higher carbon emission. The underlying reason for this contrast is the dilemma we as a generation face between needs and wants, between growth and sustainability and between today and tomorrow. We are an influential generation making waves and demanding sustainable change. Aditya Birla Group is one conglomerate that has been the trailblazers, time and again, in encapsulating the solutions for both present and the coming generation. It strives to reach greater heights of progress and growth by understanding the needs of a sustainability sensitive generation. Aditya Birla Group’s wide array of subsidiaries that cover multiple sectors, products and services, has very well succeeded in leaving no stone unturned, to become a part of an Indian’s daily life. Above all, while catering to all the above mentioned contrasting needs of today and tomorrow, the group holds its value of commitment, compliance, integrity, growth and sustainability in high regard. Aditya Birla Group working in present and sustaining future is without a doubt “Big in our life”.
Shivam Trivedi
Aditya Birla Group - Giving Wings To Many Dreams! - Anurag Jhamb, NMIMS Mumbai
Aditya Birla Group, a name which has crossed paths with every Indian at one or the other point of time, is a huge conglomerate which creates impact and adds value to our lives collectively. When I got admission in my dream college, NMIMS Mumbai, I was all ready to come to a new city with a bitter sweet mix of dreams and anxieties with me. I was aware of the fact that MBA life serves as a simulation of the corporate world, we are heading to. We have to act like managers before becoming the proficient ones and we have to work in teams and influence others to be an effective leader. In my opinion, attire is the most important part of this role because the attire forms the first and lasting impression on the audience. Hence, in order to prepare my suitcase for this new journey, I visited Planet Fashion store which is a multi-brand store which sells in-house brands such as Louis Philippe, Allen Solly, Van Heusen, and Peter England and other branded apparel. I got all my requirements fulfilled just under one roof. Not only it provided me ample variety to choose from but also, I saved my time because otherwise, I have to visit different brand outlets for the same. Their staff was so courteous that they understood my requirements thoroughly and then provided me with options which seemed tailor-made for my requirements. The quality of the product and its fitting make me feel comfortable whenever I happen
ANURAG JHAMB
“Big On Smiles” - The Common Link Between ABG And Me | Shariya Shaikh, IIFT
“Success is to be measured not so much by the position that one has reached in life, but as by the obstacles which he has overcome.”
Shariya Shaikh
Aditya Birla Group: The Companion Of My Growth Story - Kavya Barnadhya Hazarika, IIM Ranchi
Needs, wants and demands are the basic part of our everyday life. These three terms are indispensable for any company aiming for reaching out to consumers and expanding their businesses. In 21st century building strong relationships with consumers is crucial for long term survival of brands. Thus, the Aditya Birla Group with its illustrious history of over 162 years has successfully implemented this idea. Being among the top three largest Indian private sector conglomerate it has a diverse portfolio of companies spreading across Banking, Branded Apparel, Cement, Metals, Mining etc. sectors. My first memory of touchpoint with ABG was back in my school days, when my mother used to wrap freshly cooked hot meals for my tiffin. The shiny film of sheet she used to cover the food coming out from a roll did indeed kept my food fresh and healthy. Thus, the name Freshwrapp. Fast-forward to the present day, upon receiving interview calls for my dream colleges the first thing I did was to rush to my nearest Pantaloons Store. Brands like Van Heusen, Louis Philippe, Allen Solly and Peter England became closely associated with me for my formal requirements. ABG rightly identified the need of segmentation and hence have been successful in targeting both high and low spending consumers. Finally, the mergers and acquisitions are the boats to survive the rough seas which in turn leads to better service quality for the consumers. The merging of Vodafone India and Idea to become the largest telecom operator of India is the testimony to that mission.
Kavya Barnadhya Hazarika
'Nothing Would Ever Be The Same Without It' - Ishu Lather, NMIMS Mumbai
Why Aditya Birla Group is big in your life-
Ishu Lather
Obstacles - The Best Learning Exercise - Prakhar Jain, NMIMS Mumbai
Positivity is a force that drives you towards success.
Prakhar Jain
Aditya Birla Group - Touching Lives Of Millions - Priya Megotia, NMIMS Mumbai
Aditya Birla Group is a household name to which every Indian resonates with and is extremely proud of. The conglomerate has had roots in India which dates back to 1857 and has since spread its presence across 35 countries in the world. ABG has left a mark on the world by improving the quality of people’s lives. Out of the millions of lives that ABG has touched, one has been mine.
Priya Megotia
Shaping Today And Tomorrow! - Shivam Trivedi, NMIMS Mumbai
Today’s generation is the most experimental and aware generation. It is a generation that wants to bloom faster as ever but at the same time a generation of people who desire sustainability in mainstream culture. From minimalistic architecture to fast fashion, to lavish living, it believes in spending on only the best option at its disposal. We want to drive high performance cars but demand fuel efficiency, we want every new fashion trend to be at our doorstep but refuse to compromise on the quality of the fibre, we want higher connectivity and advanced technology but not at the cost of higher carbon emission. The underlying reason for this contrast is the dilemma we as a generation face between needs and wants, between growth and sustainability and between today and tomorrow. We are an influential generation making waves and demanding sustainable change. Aditya Birla Group is one conglomerate that has been the trailblazers, time and again, in encapsulating the solutions for both present and the coming generation. It strives to reach greater heights of progress and growth by understanding the needs of a sustainability sensitive generation. Aditya Birla Group’s wide array of subsidiaries that cover multiple sectors, products and services, has very well succeeded in leaving no stone unturned, to become a part of an Indian’s daily life. Above all, while catering to all the above mentioned contrasting needs of today and tomorrow, the group holds its value of commitment, compliance, integrity, growth and sustainability in high regard. Aditya Birla Group working in present and sustaining future is without a doubt “Big in our life”.
Shivam Trivedi
Aditya Birla Group - Giving Wings To Many Dreams! - Anurag Jhamb, NMIMS Mumbai
Aditya Birla Group, a name which has crossed paths with every Indian at one or the other point of time, is a huge conglomerate which creates impact and adds value to our lives collectively. When I got admission in my dream college, NMIMS Mumbai, I was all ready to come to a new city with a bitter sweet mix of dreams and anxieties with me. I was aware of the fact that MBA life serves as a simulation of the corporate world, we are heading to. We have to act like managers before becoming the proficient ones and we have to work in teams and influence others to be an effective leader. In my opinion, attire is the most important part of this role because the attire forms the first and lasting impression on the audience. Hence, in order to prepare my suitcase for this new journey, I visited Planet Fashion store which is a multi-brand store which sells in-house brands such as Louis Philippe, Allen Solly, Van Heusen, and Peter England and other branded apparel. I got all my requirements fulfilled just under one roof. Not only it provided me ample variety to choose from but also, I saved my time because otherwise, I have to visit different brand outlets for the same. Their staff was so courteous that they understood my requirements thoroughly and then provided me with options which seemed tailor-made for my requirements. The quality of the product and its fitting make me feel comfortable whenever I happen
ANURAG JHAMB