When you think about Aditya Birla Group the one thing that comes to your mind is its presence everywhere. ABG is ubiquitous and that nature makes a mark on mostly everyone's life. ABG has a rich legacy, its roots in India's economic history go back to almost a century before independence.
It all started with a dream, a dream to “take India to the world”. The dream is now a vision, a vision of every individual of this country. How was this possible? To ignite such feeling in every individual. Aditya Birla group has been an epitome of service towards the nation and its people.
I woke up early that day and it was raining outside, my father who is a police officer had to go out of the town to attend his duty call. I also had to stay indoors as the ground was all wet, so I went to the kitchen and watched my mom prepare food for my father, suddenly she grabbed a shiny silver foil and started packing his lunch in it. I grabbed one of the parathas wrapped in that shiny foil and was about to chew it. Wait!! Shouted my mom, you can’t eat this, it is made of aluminium and it is used to keep the food warm as it acts as an insulator for heat. OOOOhhh!! I felt like the kid scientist from Dexter’s lab and that was the day I got initiated to Freshwrapp. I was about 7 years old at that time and since then mobile phones have metamorph from us pressing the keys to touch screens, covering distances on wheels to flying high in planes from Dada to Dhoni, the times really have been changing but Freshwrapp was there with us keeping our food warm, whether prepared by mom or purchased from a vendor. Cut to the future I am travelling on a train looking forward to start my MBA journey with IIFT, little tensed, little excited, little nervous. Now the tables have turned, life has come 360 degrees now my mom has cooked my favourite mix veg paranthas for the journey, It has started raining again as I try to gauge at the scenes outside the window and there is a girl who has occupied the seat next to me. I decide to kill the butterflies in my stomach by gorging on those delicious paranthas, I asked the girl if she wants to grab a bite, she asked me “Are they still hot?” I said, “Of course, they are packed in Freshwrapp.”
Right from its inception in 1857, Aditya Birla group worked with a vision and commitment to provide superior value to the customers and society. The group operates in 14 industry sectors and has achieved leadership in several businesses.
The first job interview, the unavoidable pressure and the never-ending stories of the first impression, how do we tackle that? To find an answer one confused soul reached the nearest Allen Solly store. I cracked my first job interview wearing my favorite Allen Solly shirt. Aditya Birla Group(ABG) in its 150-year history has touched the lives of billions of people in similar ways. We tend to avoid the effect of a brand in our lives. My journey from the local tailor to the brand of formal wear can be associated with Aditya Birla Group(ABG). Starting from the jute/textile industry Aditya Birla Group(ABG) is now one of the biggest conglomerates in the world, covering 35 countries and with the strength of 120000 people. The step-up of Aditya Birla Group(ABG) post-independence from Grasim industries (the leading producer of viscose staple fiber) to the behemoth of rayon grade pulp manufacturing, one of the largest selling cement manufacturer, a leading producer of aluminium/copper(Hindalco) and the undeniable leader over textile industry is similar to the rise of India from a newly independent third world country to a global superpower. The change in the scale of operations and the humongous presence of 14 industry sectors came after a long thorough professional exploration and sustainable growth plan. In my important steps in life, products from Aditya Birla Group(ABG) had a crucial role to play. My father’s gift for my IIFT interview was a Van Heusen suit. The confidence and elegance of the brand helped me to perform well in the later stage of the selection process. Today while I write this article from my IIFT hostel room I feel that Aditya Birla Group(ABG) somehow resembles my metamorphosis from a cocoon (read as a newbie in the corporate world) to the butterfly (read the explorer of different spectrum of corporate life through management education) perfectly. It will also remain an integral part of my daily life.
How often we fail to look for the presence of somethings around us. My first encounter with the Aditya Birla Group brand was through Idea cellular network which is now known as Vodafone-Idea. It was the first 4G network in my city and still the best out there. Being from a small city my first branded clothes came much later and now that I do realize it is Peter England which is my all-time favorite.
Aditya Birla Group has been a part of this nation since 1857, 90 years before India’s independence. It has been a household name for greater part of a century now and has affected all living souls in India during some part of their lives. And I am no exception. Aditya Birla Group, its brands and products have been a part of me through all walks of life until now. In 1997 the year I was born, ABG launched Peter England which marked the “Beginning of Good Things” and eventually went on to become the largest selling men’s clothing brand in the country. It in a way set a precedent to my life. Similarities were drawn between me and the brainchild of Aditya Birla Group. Just like my twin, Peter, I was prophesied to be smart yet casual and sharp yet comfortable to stay with. At the age of five in the year of 2001 when I joined school and had my first lunch outside home in a plastic tiffin box, it was kept warm by a silver foil manufactured by the newly acquired Anupama Foils Limited, a new addendum to the Aditya Birla Group. The significant event of me joining school and Kumar Mangalam Birla joining in as the chairman coincided in the same year of 2001, yet again making Aditya Birla Group an inextricable part of my life. The transition from a lower middle-class family to an upper middle-class family was made possible through the financial inclusion led by Aditya Birla Capital and its efforts in strengthening NBFCs. In process making theirs the third largest NBFC in the country. The definition of formal clothes has been shaped by Louis Philippe and Peter England. The choice of perfectly priced cellular network connections with a surety of cyber safety was made possible by the merger of Vodafone- Idea, protecting the market from a monopoly in a highly privacy sensitive market. Aditya Birla Group has had a significant impact on me and millions of other Indians with its trustworthy brands and products.
When you think about Aditya Birla Group the one thing that comes to your mind is its presence everywhere. ABG is ubiquitous and that nature makes a mark on mostly everyone's life. ABG has a rich legacy, its roots in India's economic history go back to almost a century before independence.
It all started with a dream, a dream to “take India to the world”. The dream is now a vision, a vision of every individual of this country. How was this possible? To ignite such feeling in every individual. Aditya Birla group has been an epitome of service towards the nation and its people.
I woke up early that day and it was raining outside, my father who is a police officer had to go out of the town to attend his duty call. I also had to stay indoors as the ground was all wet, so I went to the kitchen and watched my mom prepare food for my father, suddenly she grabbed a shiny silver foil and started packing his lunch in it. I grabbed one of the parathas wrapped in that shiny foil and was about to chew it. Wait!! Shouted my mom, you can’t eat this, it is made of aluminium and it is used to keep the food warm as it acts as an insulator for heat. OOOOhhh!! I felt like the kid scientist from Dexter’s lab and that was the day I got initiated to Freshwrapp. I was about 7 years old at that time and since then mobile phones have metamorph from us pressing the keys to touch screens, covering distances on wheels to flying high in planes from Dada to Dhoni, the times really have been changing but Freshwrapp was there with us keeping our food warm, whether prepared by mom or purchased from a vendor. Cut to the future I am travelling on a train looking forward to start my MBA journey with IIFT, little tensed, little excited, little nervous. Now the tables have turned, life has come 360 degrees now my mom has cooked my favourite mix veg paranthas for the journey, It has started raining again as I try to gauge at the scenes outside the window and there is a girl who has occupied the seat next to me. I decide to kill the butterflies in my stomach by gorging on those delicious paranthas, I asked the girl if she wants to grab a bite, she asked me “Are they still hot?” I said, “Of course, they are packed in Freshwrapp.”
Right from its inception in 1857, Aditya Birla group worked with a vision and commitment to provide superior value to the customers and society. The group operates in 14 industry sectors and has achieved leadership in several businesses.
The first job interview, the unavoidable pressure and the never-ending stories of the first impression, how do we tackle that? To find an answer one confused soul reached the nearest Allen Solly store. I cracked my first job interview wearing my favorite Allen Solly shirt. Aditya Birla Group(ABG) in its 150-year history has touched the lives of billions of people in similar ways. We tend to avoid the effect of a brand in our lives. My journey from the local tailor to the brand of formal wear can be associated with Aditya Birla Group(ABG). Starting from the jute/textile industry Aditya Birla Group(ABG) is now one of the biggest conglomerates in the world, covering 35 countries and with the strength of 120000 people. The step-up of Aditya Birla Group(ABG) post-independence from Grasim industries (the leading producer of viscose staple fiber) to the behemoth of rayon grade pulp manufacturing, one of the largest selling cement manufacturer, a leading producer of aluminium/copper(Hindalco) and the undeniable leader over textile industry is similar to the rise of India from a newly independent third world country to a global superpower. The change in the scale of operations and the humongous presence of 14 industry sectors came after a long thorough professional exploration and sustainable growth plan. In my important steps in life, products from Aditya Birla Group(ABG) had a crucial role to play. My father’s gift for my IIFT interview was a Van Heusen suit. The confidence and elegance of the brand helped me to perform well in the later stage of the selection process. Today while I write this article from my IIFT hostel room I feel that Aditya Birla Group(ABG) somehow resembles my metamorphosis from a cocoon (read as a newbie in the corporate world) to the butterfly (read the explorer of different spectrum of corporate life through management education) perfectly. It will also remain an integral part of my daily life.
How often we fail to look for the presence of somethings around us. My first encounter with the Aditya Birla Group brand was through Idea cellular network which is now known as Vodafone-Idea. It was the first 4G network in my city and still the best out there. Being from a small city my first branded clothes came much later and now that I do realize it is Peter England which is my all-time favorite.
Aditya Birla Group has been a part of this nation since 1857, 90 years before India’s independence. It has been a household name for greater part of a century now and has affected all living souls in India during some part of their lives. And I am no exception. Aditya Birla Group, its brands and products have been a part of me through all walks of life until now. In 1997 the year I was born, ABG launched Peter England which marked the “Beginning of Good Things” and eventually went on to become the largest selling men’s clothing brand in the country. It in a way set a precedent to my life. Similarities were drawn between me and the brainchild of Aditya Birla Group. Just like my twin, Peter, I was prophesied to be smart yet casual and sharp yet comfortable to stay with. At the age of five in the year of 2001 when I joined school and had my first lunch outside home in a plastic tiffin box, it was kept warm by a silver foil manufactured by the newly acquired Anupama Foils Limited, a new addendum to the Aditya Birla Group. The significant event of me joining school and Kumar Mangalam Birla joining in as the chairman coincided in the same year of 2001, yet again making Aditya Birla Group an inextricable part of my life. The transition from a lower middle-class family to an upper middle-class family was made possible through the financial inclusion led by Aditya Birla Capital and its efforts in strengthening NBFCs. In process making theirs the third largest NBFC in the country. The definition of formal clothes has been shaped by Louis Philippe and Peter England. The choice of perfectly priced cellular network connections with a surety of cyber safety was made possible by the merger of Vodafone- Idea, protecting the market from a monopoly in a highly privacy sensitive market. Aditya Birla Group has had a significant impact on me and millions of other Indians with its trustworthy brands and products.
