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Hope Lies in Dreams, and the future belongs to those who trust the beauty of their dreams.

My association with the Aditya Birla group has started in my childhood itself unknowingly when my mom used to wrap my food with Freshwrapp aluminium foil to keep the food hot and healthy. Knowingly, it happened when our house was under construction. We suggested ‘X’ cement brand as it was a bit cheaper but the engineer, the supervisor, and even the masons insisted us to use Ultra Tech cement, that much trust it had gained among the players of the construction business and it is priceless. It always thrives to protect that trust, belief, and faith.

Aditya Birla Group : Rising to the Occasion | Abhishek Batni, IIFT

ADTIYA BIRLA GROUP AND CSR| Asmita Padale, IIFT

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Dream it! Be it! | Niharika Goel, IIFT

An Indian conglomerate headquartered in Mumbai, India, the Aditya Birla Group (ABG) first started in the late 19thcentury by Seth Shiv Narayan Birla. Despite the British India’s stringent rules of establishing monopolies, he managed to succeed in building the family’s first fortune by launching a cotton and jute trading business in the town of Pilani, in Rajasthan, India. After the Independence, the Birla family ventured into a number of sectors, from the Grasim Industries established just 10 days after the independence to acquiring Indian Rayon Corporation followed by cement production, launching their first factory in 1985. The Birla group soon also entered the foreign market with Indo Thai Synthetics being their first subsidiary. The Aditya Birla Group that we know of today has created wealth and respect for the country and Indian entrepreneurship. The Aditya Birla Group stands for Integrity, Commitment, Passion, Seamlessness and Speed and with the power of these five has not only made its mark in the country but has emerged as a global business empire. The group is the largest Indian multi-national company, with manufacturing operations in the US.

My Freshwrapp Story| Neha Sharma,IIFT

Going back to the memory lane comes my childhood memory of Aditya Birla Group’s freshwrapp. Coming from a middle-class family like every other mother, my mom also cooked delicious lunch for me and packed it in my little blue tiffin. I loved the way she cared for me so much but the only thing I did not like was that she packed my lunch in a newspaper.

Aditya Birla Group: An Idea that put India on Global Map | Gargi Bhagat, IIFT

‘’Vision is a picture of the future that produces passion’’. It is his passion that led Aditya Vikram Birla to establish Grasim, world’s first global company. Since then, Aditya Birla Group (ABG) has expanded itself into 34 countries across 5 continents, with over 130 state-of-the-art manufacturing units. It is the largest Indian company with manufacturing operations in USA. Helmed by 120,000 employees, it has been named the ‘Best Employer’ in India in 2018 by Aon Hewitt.

As Good as It Gets with ABG | Arvind Kanojia, IIFT

Okay my story is not going to be like Cristiano Ronaldo’s who was the unwanted child of the family.His parents had gone to the extent of considering abortion. Today he is the best footballer in the world which makes his mom always wonder what if she had taken the ‘other’ decision. My story is quite a simple one, Since I was a kid, I had this quality of always giving it back to the society. I don’t know from where it came, or how it was transferred into my hard drive, but this has always been there. I am generally a kind, caring and independent person who is always willing to go that extra mile to do something that anyone can benefit from. The first instance was when I was cleaning my cupboard to find out clothes which didn’t fit me because of over-eating.

A smooth sea never made a skillful sailor | Shaik Fayaz Ahamad, IIFT

The role of Aditya Birla Group in my life: