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Stepping stones to confidence | Sachin Sharma, IIFT

Ever since I was a little child, I was an extremely shy person and often got extremely nervous while talking to people. I used to stammer, and it often got so bad that I could not even speak to friends or relatives whom I had known for a long period of time. However, in the eighth grade, I met Mr. Satyaprakash who was my class teacher. After Mr. Satyaprakash saw I used to struggle to stand up and answer basic questions about the class work and how I used to struggle to speak coherently, he decided to help me speak with confidence. After many months of patient and often frustrating practice, I gradually started to speak with a reduced stammer and far more fluently. I also joined my school’s skit and drama group where we used to perform short stories which helped me speak in public as well. Gradually, I started to get better. After a year or so, I passed out of the eighth grade. Yet, I still used to meet Mr. Satyaprakash every week to work on my vocabulary and speech. After so long, I had grown extremely confident and had almost no trouble speaking fluent English. A few years down the line, in eleventh grade, I won an extempore competition held in my school. I was proud of my achievement, and it showed that I had come a long way. Communication is important, and I am glad I was able to remove all such barriers for it has helped me immensely in both my professional and personal life until today.

Aditya Birla Group-A Covalent Bond | Sonakshi Agarwal, IIFT

Part A

Aditya Birla Group – An Idea that changed the country | Imbesat Anwar, IIFT

ADITYA BIRLA GROUP - Touching Lives Forever | Simran Sachi, IIFT

a) There are companies, which provide us with goods and essential products, and then there are companies, which even become a part of our lives and witness our life experiences with us. It’s difficult to pen down how Aditya Birla Group has continuously affected my life in every good way possible. When I opened my eyes to this world, ABG welcomed me and introduced me to its construction, the place I call my home. “The engineer’s choice” has been my parents' choice too. All the memories of my childhood are associated with that house. I thank ABG for nurturing me since then. Throughout school life, my mother’s love kept reaching me, through those delicacies wrapped in the Hindalcos Aluminium foil. Our relationship has been very long and is still going strong. While leaving home for 4 years, for pursuing higher studies, Aditya Birla group came along the train journey with me, so that I don’t feel homesick and introduced me to the new life I have ahead. Birla Copper Limited gave me the confidence to keep dreaming big on my journey to a new place and surrounding. Every girl loves shopping, and I am unapologetic about not waiting for an occasion to shop my heart out. Be it a birthday party, or a wedding at home, ABFRL has made me look my best through its unmatchable apparel. Allen Solly’s formal attire is my lucky interview dress, which has helped me look presentable and crack every selection round with ease. I have been able to portray my confident self wearing them. ABFRL has been my one-stop shopping destination for years now. ABG has helped me communicate the happiest news of my life to my family sitting far away in another city, through the smartphone’s cover glass made by Hindalco Limited. ABG has connected so deeply and closely with my life unknowingly, that, it feels like a void when ABG is not involved.

Hardships are part and parcel of life | Binoy Makwana, IIFT

Aditya Birla Group is a multinational conglomerate, operating in 35 countries with 120,000 employees having more than 15 brands. It is headquartered at Mumbai. Peter England, Allen Solly, Vodafone Idea, Ultratech Cement are some of its well-known brands. The brands of ABG that I came across the most is in Fashion retail. I often buy clothes from Pantaloons whenever I want quality products for affordable prices. In my family, Pantaloons is the goto place for Ethnic wear and Kids wear. Trousers from Peter England and Shirts from Allen Solly has become a must to look sharp and professional for any corporate event. Apart from that almost every Indian use Freshwrap aluminium foil in their day to day life. Indians love food and anything that keeps the food warm and tasty needs to be in our good books, Freshwrap fits the bill perfectly. Ultratech Cement is synonymous to making strong and long lasting houses. Its tag line “The engineer’s choice” is the testament to their confidence for delivering quality product. I remember my father insisting on using Ultratech cement for renovation of our house, terming it as a long term investment. “An Idea can change your Life”- nobody can get this phrase out of their head. It gave me an instant connect to the brand and made Idea (Now Vodafone Idea) my preferred telecom brand.

From the BigIning Aditya Birla Group is "BigInMyLife" | Yashkumar Brahmbhatt, IIFT

The sky has a huge heart open for all clouds even on the gloomiest of day - Yash Kejriwal, Indian Institute of Foreign Trade

Why Aditya Birla Group is big in my life? 

The Consistent Company -Aditya Birla Group | Y V K Mahendra Kumar, IIFT

My year of Birth 1995 has incidentally coincided with the launch of the new corporate logo of the Aditya Birla Group -The rising sun, During my childhood, I spent much of my time watching Television by which I admired to see the logo and that became the first image that I drew in my sketching book. As in the school days, we used to have the rule of wearing a civil dress in one of the days of the week which were brought from Allen Solly-Friday Dressing, Why So Serious. My father was a gazetted officer, he always used to shop his shirts from the Peter England brand that had the class and honesty in it. The brand was positioned well in the market with the tagline “Honest Shirt”. Along with the shirts from Louis Philippe – The upper Crest which had the elite quality of products with a great finish.