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From the BigIning Aditya Birla Group is "BigInMyLife" | Yashkumar Brahmbhatt, IIFT

The sky has a huge heart open for all clouds even on the gloomiest of day - Yash Kejriwal, Indian Institute of Foreign Trade

Why Aditya Birla Group is big in my life? 

The Consistent Company -Aditya Birla Group | Y V K Mahendra Kumar, IIFT

My year of Birth 1995 has incidentally coincided with the launch of the new corporate logo of the Aditya Birla Group -The rising sun, During my childhood, I spent much of my time watching Television by which I admired to see the logo and that became the first image that I drew in my sketching book. As in the school days, we used to have the rule of wearing a civil dress in one of the days of the week which were brought from Allen Solly-Friday Dressing, Why So Serious. My father was a gazetted officer, he always used to shop his shirts from the Peter England brand that had the class and honesty in it. The brand was positioned well in the market with the tagline “Honest Shirt”. Along with the shirts from Louis Philippe – The upper Crest which had the elite quality of products with a great finish.  

Commitment and Integrity | Ria Vasani, IIFT

Aditya Birla Group has been very closely connected to the lives of every Indian. From the World’s 2nd largest in the telecom to the World’s top can recycler, Aditya Birla Group has made a lasting impression in every sphere of business.

And Miles to Go before I sleep | Kumar Aditya, IIFT

Why Aditya Birla Group is big in Your life?

Two BIG events from my otherwise uneventful life - MDI Gurgaon

“Big”, I believe, is a very subjective word. Our definition of it changes over time. Something that we considered big as a child might not seem as big as we grow older. While this is true there are, however, certain occasions in all of our lives which are big irrespective of our distinctions. One such occasion is when we move into our own house. The sense of belonging, the pride of possession and the overarching peace that it brings are feelings not everyone is fortunate enough to experience. Being born in a lower middle-income group household, I had the unique opportunity of experiencing these feelings first-hand.

Connecting the dots with Aditya Birla Group- Challenges faced and bouncing back | Gopal Singhania, IIFT

If I could draw a parallel, my academic journey may sound like that of an individual who has successfully made his way from a diminutive town to the upstate New York. In other words, I passed out of a hindi-medium government school with a modest background, completed my under graduation from one of the best under graduate college for management, gained experience in oil & gas industry for four years and now studying in one of the ivy league B-school of India, i.e., IIFT with a dream to become a renowned finance professional someday. From improving the basics of my English to convincing my father to complete my secondary education from a private school, from getting bullied in my higher school to clear entrance exams without any coaching and from sharpening my fundamentals of finance and stock market to managing money and investment, I have been preparing myself day and night to overcome all the challenges coming my way to become a professional in future. Being the eldest child in my family, I have seen the way my parents were struggling financially very closely. I didn’t have the luxury to own a smartphone, internet or other necessary items during my college days, but rather than feeling low, I pushed myself hard to survive without that and promised to purchase a smartphone the day I get placed and it happened as well. Neither I want to complain my parents or any other person, nor I wanted to struggle financially. So I always take help from the seniors/ mentors who guided me in all aspect of life and help me to succeed with limited resources.

Finish Strong- My tryst with failure | Soubhik Pradip Sarkar,IIFT

Coming from a Tier 2 city, I have had a very limited exposure to Global Brands during my upbringing, Aditya Birla Group being one of them invokes some earnest nostalgia. It reminds me of the time when our family home was under construction in 2006, several bags of Ultratech Cement used to be present at the construction site. It became a regular sight every time I visited that place and now that I think of it, ABG has been an integral part of my life right from my formative years. Without any cognitive efforts, it was ingrained in my upbringing. I have always looked up to my father, he has been my role model and the excruciating efforts he has taken while fending for the family is surreal. I returned home after completing my engineering and was preparing to leave for my job. My family has always adhered by the notion “the family that dines together, stays together” and now that I was about to leave, it was more significant than ever. During one of these family suppers, we came across the “Khud Ko Kar Buland” TVC by Birla Sun Life Insurance that embarked on a journey of a single father taking care of his autistic son while working in a manufacturing unit. The 4-minute TVC spoke volumes about all the trials and tribulations the father-son duo had to go through daily and despite being bogged down by the circumstances, how they keep on moving ahead confidently. A serene silence pervaded the place. No words exchanged, just happy glances shared. Nothing beats that sense of accomplishment when you gift your Father something from your first salary, a symbolic gesture for passing the baton of responsibilities. Buying that Van Heusen shirt was an intense moment, it was like a baby step towards a lifelong dream.