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Aditya Birla Group - In a league of their own! | Yateendra Singh, IIFT

1 in 3 cell phone users in India uses Vodafone Idea. Pantaloons is the biggest fashion retail chain in the company with over 300 stores in 80+ cities. Aditya Birla Fashion and Retail Ltd, India’s first billion-dollar pure fashion powerhouse, has ~22 million loyalty members. Birla Group schools and colleges provide education to over 50,000 students every year. Ultratech Concrete, world’s 10th largest concrete company, has been a part of a several prestigious projects across India like the Bandra-Worli Sea Link, World Trade Center Pune. Aditya Birla CSR activities reach more than 7.5 million people in over 5,000 villages.

Aditya Birla Group – Touching lives beyond barriers! | Krunal Chakravorty, IIFT

Aditya Birla Group of companies, one of India’s oldest business groups, to me is an icon of Indian heritage business houses. Its continued legacy of over 150 years is a testament to its continuous adoption of new market conditions, requirements and constant innovation. From humble roots in cotton trading back in 1857, it has now expanded to touch almost every Indian’s life in a variety of ways.

A Dream Fulfilled | Ankith Beera, IIFT

My father is a dreamer who has come to the city of Hyderabad to fulfil his dreams. He has decided to earn enough so that we don't suffer the way he did in his life. Even though my father studied law he started a small business which gradually grew up. As a child, I have spent my childhood in luxury and richness but time changes everything, my parents had a loss in their business and we were down to the point where my father started. I couldn't understand anything happening around, the shift from an own house to a rented one, international school to a state board school. By the time I could understand we have come far a long way, knowing that I couldn't live that life anymore. I always fancied about wearing branded clothes but couldn't afford them. Even though we were poor, I didn't let anyone know about it and behaved as if I'm from a well-settled family. During my 12th I have seen many of my friends wearing branded clothes to the classes which I always dreamed of. One such brand that got my attention was Allen Solly. I have asked my father to get me an Allen Solly suit for my graduation but he couldn't arrange it in time. Eventually, I have decided to pursue M.B.A,  gave every other management exam and finally got into the Indian Institute of Foreign Trade, Delhi. A place where I can fulfil my dreams and build my future. The one thing every Business school needs is a formal suit and to my surprise, my father got me an Allen Solly suit. With my head held high, I have entered IIFT Delhi wearing an Allen Solly suit, which has been my dream for the past 7 years.

A Walk down memory lane with Aditya Birla Group | Mahaveer Kaul, IIFT

Few conglomerates have the kind of influence in ones’ life as Aditya Birla Group does. For me my earliest recollection of an association with the company comes with the brand “Freshwrapp”, my mom used to wrap the chapatis of my lunch in using the same & looking back the joy that the product brought me during those numerous school lunches has stayed with me till now.

Louis Philippe and an Act of Kindness | Shrey Kumar Dubey, IIFT

A Look Inside | Nitish Raj, IIFT

Aditya Birla group provides employment opportunities for nearly 120000 people in the 14 sectors across the globe. From Hindalco encompassing a variety of areas like sustainable mining practices, energy conservation, recycling and socio-economic development and UltraTech Cement involved in providing healthcare, education, sanitation and income generation opportunities for communities around its factories across India to Aditya Birla Fashion and Retail fulfilling the fashion requirements for every section of the society, Aditya Birla touches life of millions. One of the stories are mine…

Aditya Birla Group cements relationship among individuals | Narendra Jaiswal, IIFT

The roof over our houses is the symbol of strength and support which is provided by Ultratech cement. The railroad network or new terminal, one has always been paved over the making of Ultratech cement. The connection of Ultratech with people is solid and reliable. The tagline of Ultratech as “The Engineers Choice” attributes engineers to outstretch their thinking. Engineers contribute a large section of the population in India and taking them as a part of their campaign connect a relationship with the brand among peoples. The largest manufacturer of cement in India and with a vision to be a leader of building solutions. The product ranges from Portland cement, white cement, ready-mix concrete, xtralite and many more. The product is in line with ISI standards. As the largest cement producer in India, they strive to preserve the environment. Ultratech cement is fully aligned to the United Nations Sustainable Development Goals. They have a capacity of 58MW power generation from waste heat recovery system and which is expected to reach 121MW by 2020. The rainwater harvesting alone serves their 50 per cent of water requirement. It is working in 480 villages covering 15 states in India to provide healthcare, education, safe drinking water, sanitation, sustainable livelihood, and income generation opportunities for women. As a part of the charity, they have made many Birla temples across India. Birla educational trust imparts both primary and technical institutions like BITS. Buy as many as share you can because this company has the potential to make you rich.

The Sun never sets-An ode to the leader | Shivam Tomar, IIFT

It is one thing to be alive and starkly different other to be living. I know, most of us won’t find this statement meaningful but for me, this has been the guiding light for almost all decisions that I have taken up in my living history. An important reason for this ideology is the Aditya Birla Group. It has been around me since my early childhood when my parents started building their first house and I could see the ultratech cement bags. But more than the utility of its brands and products, which is exemplary, it has been the emotional connect that its advertisements seek out. Right from the ‘What an IDEA Sirji’ to the IIN advert, it has always been about strengthening society. ABG focuses so much on the impact of its actions that it succeeds in evoking the same emotions among its users and this I feel, is commendable. The distribution of their brands across market segments, catering to all the sections of the society while upholding the quality of deliverable, speaks out loud about their moral integrity.