It won’t be an exaggeration if I say that there might not be any person in India who do not know the Birla’s name. Such rich and impact is the legacy of Aditya Birla’s Group on our country and evidently in my life too. The legacy started with Shiv Narayan Birla who in 1857 started cotton trading in Pilani, Rajasthan. Now it has become the third largest conglomerate in India influencing the lives of millions of People of our country.
Aditya Birla Group has enriched and touched life in a thousand ways more than we can imagine. The way that ABG has placed itself and conquered the market is such that we use ABG products in our daily lives and are still unaware that it’s an ABG product.
I remember my school days, when having lunch with my friends used to be one of the best parts of my day. Being a grown up now, I realize the efforts made by my mother to make the best food I had ever had. Then ABG launched Freshwrapp. Almost every child in my class was having and sharing warm food with each other. The Freshwrapp was not only our savior but an assurance to so many mothers that their children enjoyed the warm love they sent everyday. It is difficult to define “big” but that piece of foil did create some beautiful memories for so many lives. Whether it be bringing the much desired brands like Forever 21 to India or providing world class fashion options to Indians like Pantaloons and Planet Fashion at affordable prices, ABG has given everyone plenty of options to look fashionable.
It won’t be an overstatement if I say that Aditya Birla Group has been with me throughout my life. Being present in 35 countries, in sectors like chemicals, textiles, banking, carbon black, cement, fashion and financial services. With over 1,20,000 employees worldwide and a huge number of brands, I am sure that the story is the same for millions of people. From going out to buy a dress for my 14th birthday from Forever21, to buying my first suit before joining IIFT, ABG has always been my best friend. Talking about best friends, mine is Soham, and I call him my Ultra Tech Cement because that’s how strong our friendship is. We are huge fans of “f.r.i.e.n.d.s.” and looking at Rachel Greene working at Ralph Lauren got me wishing to work there too. I used to watch it on my phone, with amazing internet speed offered by Vodafone-Idea. Vodafone also happens to be the only service provider I have been using all my life. The fashion and retail business interests me a lot and ABG’s brands like American Eagle, Allen Solly, Pantaloons, Planet Fashion, etc. are my dream brands. There are so many memories, from mom wrapping up breakfast for me in tiffin with Freshwrapp foil, to buying my dad a shirt from Peter England with my first earning from giving home tuition. My life has been beautiful, with all these sweet little details and Aditya Birla Group, making me happy. I feel blessed for all these memories; they make me complete.
It won’t be an overstatement if I say that Aditya Birla Group has been with me throughout my life. Being present in 35 countries, in sectors like chemicals, textiles, banking, carbon black, cement, fashion and financial services. With over 1,20,000 employees worldwide and a huge number of brands, I am sure that the story is the same for millions of people. From going out to buy a dress for my 14th birthday from Forever21, to buying my first suit before joining IIFT, ABG has always been my best friend. Talking about best friends, mine is Soham, and I call him my Ultra Tech Cement because that’s how strong our friendship is. We are huge fans of “f.r.i.e.n.d.s.” and looking at Rachel Greene working at Ralph Lauren got me wishing to work there too. I used to watch it on my phone, with amazing internet speed offered by Vodafone-Idea. Vodafone also happens to be the only service provider I have been using all my life. The fashion and retail business interests me a lot and ABG’s brands like American Eagle, Allen Solly, Pantaloons, Planet Fashion, etc. are my dream brands. There are so many memories, from mom wrapping up breakfast for me in tiffin with Freshwrapp foil, to buying my dad a shirt from Peter England with my first earning from giving home tuition. My life has been beautiful, with all these sweet little details and Aditya Birla Group, making me happy. I feel blessed for all these memories; they make me complete.
Aditya Birla Group is a name heard by most people in India whether knowingly or unknowingly. All through my life Aditya Birla Group brand shave been a big part of my life even though I didn’t realise it at that time. I used to take my lunch in school wrapped in the aluminium foil which kept it warm. At that time, I used to think that the aluminium foil is called freshwrapp. In school during lunch, me and my friends used to collect freshwrapp foils and play class cricket which is one of the fondest memories of my life.
It won’t be an exaggeration if I say that there might not be any person in India who do not know the Birla’s name. Such rich and impact is the legacy of Aditya Birla’s Group on our country and evidently in my life too. The legacy started with Shiv Narayan Birla who in 1857 started cotton trading in Pilani, Rajasthan. Now it has become the third largest conglomerate in India influencing the lives of millions of People of our country.
Aditya Birla Group has enriched and touched life in a thousand ways more than we can imagine. The way that ABG has placed itself and conquered the market is such that we use ABG products in our daily lives and are still unaware that it’s an ABG product.
I remember my school days, when having lunch with my friends used to be one of the best parts of my day. Being a grown up now, I realize the efforts made by my mother to make the best food I had ever had. Then ABG launched Freshwrapp. Almost every child in my class was having and sharing warm food with each other. The Freshwrapp was not only our savior but an assurance to so many mothers that their children enjoyed the warm love they sent everyday. It is difficult to define “big” but that piece of foil did create some beautiful memories for so many lives. Whether it be bringing the much desired brands like Forever 21 to India or providing world class fashion options to Indians like Pantaloons and Planet Fashion at affordable prices, ABG has given everyone plenty of options to look fashionable.
It won’t be an overstatement if I say that Aditya Birla Group has been with me throughout my life. Being present in 35 countries, in sectors like chemicals, textiles, banking, carbon black, cement, fashion and financial services. With over 1,20,000 employees worldwide and a huge number of brands, I am sure that the story is the same for millions of people. From going out to buy a dress for my 14th birthday from Forever21, to buying my first suit before joining IIFT, ABG has always been my best friend. Talking about best friends, mine is Soham, and I call him my Ultra Tech Cement because that’s how strong our friendship is. We are huge fans of “f.r.i.e.n.d.s.” and looking at Rachel Greene working at Ralph Lauren got me wishing to work there too. I used to watch it on my phone, with amazing internet speed offered by Vodafone-Idea. Vodafone also happens to be the only service provider I have been using all my life. The fashion and retail business interests me a lot and ABG’s brands like American Eagle, Allen Solly, Pantaloons, Planet Fashion, etc. are my dream brands. There are so many memories, from mom wrapping up breakfast for me in tiffin with Freshwrapp foil, to buying my dad a shirt from Peter England with my first earning from giving home tuition. My life has been beautiful, with all these sweet little details and Aditya Birla Group, making me happy. I feel blessed for all these memories; they make me complete.
It won’t be an overstatement if I say that Aditya Birla Group has been with me throughout my life. Being present in 35 countries, in sectors like chemicals, textiles, banking, carbon black, cement, fashion and financial services. With over 1,20,000 employees worldwide and a huge number of brands, I am sure that the story is the same for millions of people. From going out to buy a dress for my 14th birthday from Forever21, to buying my first suit before joining IIFT, ABG has always been my best friend. Talking about best friends, mine is Soham, and I call him my Ultra Tech Cement because that’s how strong our friendship is. We are huge fans of “f.r.i.e.n.d.s.” and looking at Rachel Greene working at Ralph Lauren got me wishing to work there too. I used to watch it on my phone, with amazing internet speed offered by Vodafone-Idea. Vodafone also happens to be the only service provider I have been using all my life. The fashion and retail business interests me a lot and ABG’s brands like American Eagle, Allen Solly, Pantaloons, Planet Fashion, etc. are my dream brands. There are so many memories, from mom wrapping up breakfast for me in tiffin with Freshwrapp foil, to buying my dad a shirt from Peter England with my first earning from giving home tuition. My life has been beautiful, with all these sweet little details and Aditya Birla Group, making me happy. I feel blessed for all these memories; they make me complete.
Aditya Birla Group is a name heard by most people in India whether knowingly or unknowingly. All through my life Aditya Birla Group brand shave been a big part of my life even though I didn’t realise it at that time. I used to take my lunch in school wrapped in the aluminium foil which kept it warm. At that time, I used to think that the aluminium foil is called freshwrapp. In school during lunch, me and my friends used to collect freshwrapp foils and play class cricket which is one of the fondest memories of my life.
