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Aditya Birla group: An integral part of life | Gaurav Jagetia, IIFT

Aditya Birla group: An integral part of life | Gaurav Jagetia, IIFT

Aditya Birla Group is a name heard by most people in India whether knowingly or unknowingly. All through my life Aditya Birla Group brand shave been a big part of my life even though I didn’t realise it at that time. I used to take my lunch in school wrapped in the aluminium foil which kept it warm. At that time, I used to think that the aluminium foil is called freshwrapp. In school during lunch, me and my friends used to collect freshwrapp foils and play class cricket which is one of the fondest memories of my life. 

GAURAV JAGETIA
Not Brands, But Emotions- Aditya Birla Group | Disha Garg, IIFT

Not Brands, But Emotions- Aditya Birla Group | Disha Garg, IIFT

The third largest conglomerate in India, Aditya Birla Group, with a  whooping market capitalization of $44.3 billion, working across 14  sectors and 20 countries, till date is the most trustworthy brand and  touches the life of every single person associated with it.

Disha Garg