The third largest conglomerate in India, Aditya Birla Group, with a whooping market capitalization of $44.3 billion, working across 14 sectors and 20 countries, till date is the most trustworthy brand and touches the life of every single person associated with it.
As a customer, I look for three qualities in a brand- Consistency, Audience Knowledge and Exposure. Aditya Birla Group is one of the few companies to fulfill all three of them. I have been associated with the brand since I was 10. Nine years of customer loyalty- truly what the Aditya Birla Group deserves.
In my formative years, the only brand I trusted was Pantaloons (ABFRL). From having 16 clothing pieces then to having 8 clothing pieces today from Allen Solly and VanHeusen, I highly appreciate the brand’s consistency. Back in 2011 while setting the foundations of my home, my family chose UltraTech Cement solely based on the viral TVC then. The home till date stands tall and upright. The first time my family attended a Sunidhi Chauhan concert sponsored by Idea Celleular Ltd. then was possible due to the Aditya Birla Group. Moreover, I feel privileged to have interned with Aditya Birla Capital Limited during first year at under-graduation college at Defence Colony, Delhi.
Aditya Birla Group is not just a conglomerate, it is a feeling of unity, integrity and seamlessness. For over a century, the brand has been an integral part of every Indian household. Be it children, men, women, old-aged, Aditya Birla Group has a product to offer. Such product diversification imbibed with Indian culture is what stands right for Aditya Birla Group.
Aditya Birla Group impacts its audience with its traditional yet strong values. It has always strived to be a premium global conglomerate with a clear focus on each business and has always delivered superior quality. At 17, while preparing for 12th boards, I figured that I needed to enhance my multi-tasking skills. Every day was difficult than the previous one and I found it extremely difficult to manage both academics and co-curricular. Scrolling through the Aditya Birla Group’s website, I realised on how the group manages all its brands effectively. Taking inspiration, I set my motto to focusing on value creation with complete dedication ensuring speed. I scored 95% in twelfth boards.
Aditya Birla Group is an epitome of trust, togetherness and commitment. It has also helped me in finding my passion – Sales and Marketing. The brand showcased the beauty of focusing on results, while ensuring performance and consistency. It also explained to be truthful and taking accountability of your own actions. I remember visiting Allen Solly to exchange a product and was overwhelmed with the kind of warmth and support the staff was ready to give. Aditya Birla Group has always welcomed new ideas and fostered innovation.
Last week I landed to a new city, Kolkata. I was surprised to see the enthusiasm and optimism students at IIFT Kolkata have towards the Aditya Birla Group. Subconsciously, the conglomerate has helped me make friends because of the common grounds I shared with people on it. The reason I had a smooth transition to Kolkata from Delhi is because I believed in ‘One Team’, guided by the Aditya Birla Group.
