The Strength of a Brand- Krutika Sampat, NMIMS Mumbai
Why Aditya Birla Group is big in your life?
Why Aditya Birla Group is big in your life?
A BIG moment in my life was my farewell when I was selected for a competition and was on the way to be crowned as one of the best students. Now I had to dress to impress. Struggling to find a good set of formals, I walked in to the nearest store of Van Heusen and purchased my first set of business formals. Dressed up in a formal suit for the first time in my life I understood why it is called as power dressing. Naively I asked my dad, “why is it that these foreign companies are so good at making such high standards clothing”. He looked at me, smiled and said that the suit I am wearing is manufactured by an Indian company – the Aditya Birla Group. I was dumbfounded thinking that how a cement manufacturing company forayed into fashion.
‘Why Aditya Birla Group is big in your life’
Growing up in the quaint town of Patna in a family with hardly any emphasis on entrepreneurship or consumerism, my only identification of the Aditya Birla group was from the ever so inspiring Idea Ads featuring Abhishek Bacchan and the usual phrases which Bollywood and people in general used in which they took the names of TATA-BIRLA to show opulence.
Why Aditya Birla Group is big in my life...