Aditya Birla Group and a young man’s tryst with History and Love - Ankit Sharma, NMIMS, Mumbai
Growing up in the quaint town of Patna in a family with hardly any emphasis on entrepreneurship or consumerism, my only identification of the Aditya Birla group was from the ever so inspiring Idea Ads featuring Abhishek Bacchan and the usual phrases which Bollywood and people in general used in which they took the names of TATA-BIRLA to show opulence.
Ankit Sharma
