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Striving For 'Big' - Vasu Tada, SIBM Pune

Aditya Birla group is one of the largest conglomerates of India always striving towards thebetterment of the customer experience which is it’s top target. As a leader in the industry, AdityaBirla group has made a big impact on the lives of many and is striving to stretch it’s work in thatdirection. Being a chemical engineer and knowing the industry during my years of under graduation,I felt that the chemical industry was one of the major stakeholders in the pollution of nature and thisis where Aditya Birla Group stood out from the other industries out there. One of the best projectsof the Aditya Birla group is the Hindalco Novelis which recycled more than 65 billion used beveragecans each year, turning them back into new beverage cans in roughly 60 days. Recycling produces95% fewer greenhouse gas emissions and requires 95% less energy than primary aluminumproduction. The company has created the first and largest closed-loop recycling systems in theworld. This allows it to take back as much of the customers’ aluminum scrap as possible, turning itback into the same product again. Closing the loop preserves the value of the alloy, reduces recyclingand transportation costs, minimizes environmental impact and establishes a secure supply chain.This business of Aditya Birla group connected very strongly with my personal ideology and sense ofbelonging towards the betterment and greener Earth. Not only has Aditya Birla group impacted mylife but has impacted the lives of numerous people this way.Being a small-town guy, one of the major challenges I faced was the inferiority complex compared tothat of the people from the metro cities. The facilities which the people from big cities had, were scarce and ofinferior quality in my city. But right from my childhood, I was a curious child and it was my curiositywhich led me to learn a lot of skills in my childhood and finally carrying valuable lessons with mewhen I went to pursue my bachelors in Ahmedabad. My curiosity led me to learn various skillsranging from singing to sports. I completed 5 years in classical singing along with 3 years classicalcourse in harmonium. When it came to sports, It was again my curiosity which led me to have aninterest in badminton, basketball, cricket, and snooker. Whenever there was any tournament, Iwould participate in all of them. From there, I developed the ability to self learn things. Ultimately IRepresented my District at state levels in badminton and also won many tournaments, Got selectedfor my school’s Under 19 category team at the age of 15, and also played as a center-forward for myschool's basketball. When it came to the graduation part in Ahmedabad, I was appointed as thecaptain of my college’s badminton team. As the captain of my college’s badminton, I led my team towin the Gujarat central zonal badminton championships. My curiosity also led me to be a part ofvarious clubs and here too I was appointed as the convener of my colleges annual technical festival.So, in the end, all I learned was that continuous perseverance leads to success if you dream big.Currently, as a part of my MBA journey, I am waiting for this big dream to fulfilled again being apartABG is one of them.

Ready To Take On The World - Mrunali Ahirrao, SIBM Pune

It was the year of 2014. I remember that period as vividly like it happened yesterday. I had enrolled myself in BMS course and the college had just started. After a lot of hesitation and confusion, I had made up my mind to keep aside all my insecurities and take up a course that had everything I feared – Presentations, Networking with people and the one thing I dreaded the most – Public Speaking. For someone who has always preferred staying in her own cocoon, shutting the outside world to minimize human interaction because flying to mars sounded more realistic and easier to her than talking to new people and engaging them into a conversation for more than five minutes, a lot of contemplation went into thinking what if taking up this course was a huge mistake? What if I fail? But I had made up my mind this time, I am going to change, I have to stop just existing and actually start living. This is how began my journey to a new life.

Let's Reach For Beyond The Sun - Malhar Kadam, SIBM Pune

From ‘pantaloons’ as a kid to ‘Peter England’ as a grown adult, Aditya Birla Group has somehow miraculously managed to keep abreast with my 25 years of existence on this planet. Of course, there were times when the connection seemed a little weak or lost for a brief moment, but that’s when Idea cellular came to the rescue and made it even stronger. But having said all that, it wasn’t until my early twenties when I actually got the holistic view of these brands under the cap of big bad ABG. That’s when I started acknowledging these brands as one entity. It’s indeed funny how the casual attitude portrayed by me towards these brand as a child and teenager, has now as culminated into feeling of Awe. This 'awe' is nothing but an epitome of the herculean impact that ABG as a brand has made.

A Short Story And My Experiences With Aditya Birla Group - Srivithya Venkatraman, MDI Gurgaon

Challenges are what defines and shapes an individual. Challenges bring out the hidden potential in us and show us all the possibilities in life if we are ready to face and overcome them, our life becomes meaningful. That’s when learning happens and adds a new colour to our personality. In the light of this, I would to share two incidents from my life.

Jab I Met ABG - Gopal Aggarwal, SIBM Pune

ABG - A Glint In Your Life, A Lighthouse For The Corporate World - Geoffrey Joy, IIM Sirmaur

…And I Think to Myself, What a Wonderful World…

Van Heusen – Clothing Makes A Man – Anirudh Chauhan, MDI Gurgaon

In order to live a fulfilled life one of the key requirements of a person is clothing. At times in clothing,  people choose comfort over quality but at the occasions when we have to look our best then certainly for men the Formal clothes come into play. Be it a wedding or an interview or day to day life at office the safest, most easy to wear and certainly the most attractive looking clothes are the classic suits. And in addition to that the combination of a classic shirt and a trouser along with leather shoes preferably black can be found in the wardrobe of every corporate man. Hence one has to be very choosey for the brand one picks for his corporate life clothing. Personally, for me Van Heusen was the one.

Impacting Lives - The ABG Way - Sanchay Gupta, MDI Gurgaon

“A genuine leader is not a searcher of consensus but a molder of consensus”, a quote by Martin Luther King describes aptly the multinational conglomerate, Aditya Birla Group which has constantly led and brought change in the society as a whole and has added value to the lives of millions. Housing various large brands in its portfolio, it becomes highly unlikely that any individual goes unaffected by the Aditya Birla Group. With a foothold in 34 countries, employing over 120,000 employees worldwide and a revenue of US$ 44.3 billion in year 2018, it has touched lives of millions and has affected the society as a whole.