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Big Beaming Brilliance - Rishabh Bhardwaj, MDI Gurgaon

Big Beaming Brilliance - Rishabh Bhardwaj, MDI Gurgaon

From the Freshwraps that my mother used to wrap my chapatis in. From those Van Heusen shirts that my dad used to look handsome in. From every grain of that Ultra Tech cement that built the beautiful home I spent my childhood in. To the Vodafone Idea network that I use now to publish this article. The morals and values that ABG stands for, have formed a great part of my memories and aspirations. It is not only the products that make ABG big in my life. But how it unfailingly and unflinchingly delivers every time with quality and precision. What makes ABG big for me; is that the brand has a soul associated with it. One that has a taste, and the vision to do it. The uniqueness of the brand has always been the larger than life picture of it. We all come across several brands every day. Of different kinds. Holding different purposes. But it is difficult to find one that can cater to such diverse audience with such diverse aspirations. For everytime that my parents send me a parcel now in my B-School; it invariable travels through the conveyer belt which probably holds the Birla Carbon in it. For everytime I buy my fruits from More; ABG stands as the enabler of it. For everytime I quickly dress up in my formals for a corporate session, ABG is the fibre that I can trust. ABG is the idea that breaks the status quo. The idea that breaks the mirage; and turns it into a goal. My goal.

Rishabh Bhardwaj
From Doubter To Believer - Avinash Vutukuru, NMIMS Mumbai

From Doubter To Believer - Avinash Vutukuru, NMIMS Mumbai

Challenges had always been part of my roller coaster kind of life. But the real test is how I face and learn from these challenges to improve myself. I always tend to take challenges head on and try to overcome them with flying colours. The key here is not to lose composure and keep working hard towards my goal even in the face of adversity. Challenges evolve me as a person and lessons during these situations will always help in my journey which are there to cherish forever. I would like to narrate one such situation here.  During my 7th class I was asked to give a live presentation of Abacus in front of an audience of 1000. The event was covered by the media. My task in the presentation was to work out mathematical calculations without the help of a calculator. The sight of the audience and the press sent shivers down my spine. From this experience I learnt that however adverse or intimidating the situation is one needs to believe in oneself and have faith in one’s own abilities as they are the key to a person's success. During such situations it is important to believe in myself. Sometimes I see others who are very dear to me lose the confidence in me. But the important thing here is to keep motivating myself. I face challenges everyday in my life. Rather than seeing these as hurdles I see these as lessons and chances to improve myself. Every challenge is special, and I need different strategies to overcome them.

AVINASH VUTUKURU
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