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Growing With The Aditya Birla Group - Arshiah Tabassum, SIBM Pune

From Birth to Maturity and Beyond, I have grown alongside Aditya Birla Group. One day in late 1995, a 28-year-old inexperienced son took over the reins of a $3.3 Billion conglomerate from his father, Aditya Vikram Birla, a man cherished as the individual who created India’s first Multi-National corporation. No one expected the scion, Kumar Mangalam Birla, to break all barriers, records and limitations in the next 20 years. Today, the Aditya Birla Group is a world-renowned conglomerate with over 120,000 employees and a net value of $45 Billion Dollars. The new Aditya Birla group logo – the rising sun was a fitting symbol of the brand it had become.

Arshiah Tabassum08 Jul 2019

The Start Of Something New - Vardaan Makhija, MDI Gurgaon

Why Aditya Birla Group is Big in your Life:

Vardaan Makhija08 Jul 2019

When Body Positivity Meets Fashion - Shreya Chaudhary, MDI Gurgaon

“What if you wake up some day, and you’re 65, or 75, and you never got your memoir or novel written; or you didn’t go swimming in warm pools and oceans all those years because your thighs were jiggly and you had a nice big comfortable tummy; or you were just so strung out on perfectionism and people-pleasing that you forgot to have a big juicy creative life, of imagination and radical silliness and staring off into space like when you were a kid? It’s going to break your heart. Don’t let this happen.”

Shreya Chaudhary08 Jul 2019

"My World, My Way" - A Lesson Learnt - Aarushi Gupta, MDI Gurgaon

It is about year 2016. It was a great year. I was selected as the Joint Secretary of Students’ Executive Body of my graduation college. We were preparing day and night for the annual corporate seminar of the college. I managed to arrange for Mumbai Dabbawalas as one of the guest speakers for the event. This was appreciated a lot by faculty and students. Hence, this event was close to my heart and I was looking forward to it. I was so excited to buy a business suit for this event. I searched for the same online as well as visited some brands offline but struggled to find a suit for myself. However, the market was flooded with business suits for men. 

Aarushi Gupta08 Jul 2019

ABG - Big In My Life - Chitrang Negi, MDI Gurgaon

I remember the time I got my own personal mobile phone, it was in class 11th, my parents gave it to me as a reward, for my performance it class 10th boards. It had a preinstalled SIM card and yes you guessed it right, I was an Idea Cellular SIM. For me, the phone was a taste of independence, as now I had my own personal number and my friends could reach out to me directly instead of calling up on the landline and requesting my mom to give it to me. One’s own phone number is a personal thing and I am glad that I got it from Idea Cellular. I still have that number and have used it ever since. Talking about the old days is making me feel nostalgic about the lunch hour at school. Everyone used to bring food that their mothers used to cook in the most popular aluminium foil ‘Freshwrap’ by Hindalco. So you see how ABG is an all pervasive household name. Most of the people use its products. For building their houses, people use Ultra Tech Cement. In fashion Aditya Birla Fashion Retail is the biggest name. All major apparel brands Van Heusen, Louis Phillippe, Allen Solly, Peter England belong to it. My Dad is a loyal customer of Louis Philippe. That’s the only brand he prefers for his shirts. He even suggested that to me when I was buying clothes for my office wear. I bought them and they are great shirts by the way. Also ABG introduced to India, the major international fashion brands like Forever 21, Ted Baker and Simon Carter. My sister is a big fan of Forever 21 products and I love them too. Also how can I forget about Pantaloons, India’s largest fashion retail store, one stop shop for your all clothing needs. So ABG has definitely made a big impact on my life. I wonder if there could be any other brand with such a wide array of products catering to all the consumer needs.         

Chitrang Negi08 Jul 2019

The Impact Of ABG On My Life - Ayush Gupta, MDI Gurgaon

                                                                  BIG IN YOUR LIFE

Ayush Gupta08 Jul 2019

My ABG Story - Raghav Salwan, MDI Gurgaon

Ask anyone in India to name the most trusted business houses operating in India today and you can guarantee that the Aditya Birla Group will be on the list. A true conglomerate, having subsidiaries in the fields of fashion, finance, construction, telecom, education, just to name a few, the Aditya Birla Group invokes feelings of trust, reliability and awe. While most companies on the fortune 500 list have an average lifespan in the double digits Aditya Birla Group has completed 162 years and is showing no signs of slowing down, in fact the group is more profitable than ever before. The business empire is so huge that it is practically impossible to live in India without having interacted with even a single offering of the conglomerate, this to me is sign of true success. Everything and anything the customer wants, this group provides and that too of great quality and at an affordable price.

Raghav Salwan08 Jul 2019

Aditya Birla Group – Influencing Lives Through Values And Value Offerings |Ankur Maharishi, MDI Gurgaon

Today, in a world of a dynamic global environment, constantly improving technology and evermore complex consumer preferences and demands, it is imperative for an organization to create and sustain a drive for innovation and technological integration, to constantly improve the value proposition associated with its products, all while maintaining its natural propensity to continuously expand its presence across domains and segments, add value to the lives of its current and potential customers and to the national and global economy as a whole.

Ankur Maharishi08 Jul 2019

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