Aditya Birla Group – Building Brands The Sustainable Way - Zeeshan Quader, MDI Gurgaon
“The central problem of brand-building is getting a complex organization to execute a simple idea” – Marty Neumier
“The central problem of brand-building is getting a complex organization to execute a simple idea” – Marty Neumier
Dreams do come true. Whether the dream is to build a home, start a business or get through a job interview, Aditya Birla Group has had a part to play in it. We might not see its name on billboards but its presence is all around us. It could be the cement that was used to build your dream house or the carbon used to make the tyres in your first car. It could also be the suit you wear to your biggest job interview or something as small as the aluminium foil which used to keep your school lunch warm and fresh. Whether knowingly or unknowingly we have all been privy to the benefits provided by Aditya Birla Group.
Aditya Birla Group has become synonymous with luxury these days with Brands like Forever 21, Allen Solly, Pantaloons and many more. Gone are the days when the group’s core competency was restricted to a few segements. Under the dynamic leadership of Mr. Kumaramangalam Birla, the group has diversified into fashion, telecom, Financial Services, Metals while retaining it’s core competency which is the cement business. Aditya birla group touches more people’s lives everyday in more ways than one can imagine. To quote a few figures, Every second car in the world has a tyre which is made from Birla carbon, Every third aluminium can is made from novelis aluminium and Vodafone Idea is the world’s second largest telecom operator. However, despite such rapid strides the group still adheres to resposible business practises and at it’s core believes in stakeholder value creation.
Right from the house I live in to the clothes I wear, Aditya Birla Group is a constant presence. Aditya Birla Group is in telecom industry, fashion retail, cement industry, financial services, IT industry. The list is long. It has it’s hold not only in India but also in countries across the other continents. It has been creating value for its customers since 1857. Employing workers more than Apple and Johnson & Johnson.
Life is uncertain. Throughout my life, there was never a moment when I could say, “Yes, this is my next course of action.” I never know the answer to “What next?”. I have explored and I am still exploring variety of career options. I never found my calling. After a few years, I have made peace with this fact that I don’t know which career I would land in. What keeps me going is setting short term goals. I set goals that I know I may not be able to achieve but at the end I will gain something, be it very minimal. I focus and work hard on the assignments and projects that I have been given. I try to do them diligently. Whatever role I am playing on the stage of life, I make sure I play it well.
The Aditya Birla Group, founded in 1857, is a 4th generation business conglomerate. The group is built on a strong foundation of value creation. Adherence to strong business practices over seven decades has helped Aditya Birla Group grow into a global powerhouse in a wide range of sectors such as metals, telecom, cement, financial services, fashion and retail, chemicals, carbon black, insulators, mining and agri-business.
Aditya Birla Group – The company founded in 1857, shining & reinvigorating life of all the stakeholders for more than 150 years, since the real struggle for independence for united India began, has been a shining star in my life much like its legacy reflected in their logo representing all that is positive in business & in life.