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The 'Big' In My Life Is A Reflection Of My Personality | Preksha Burad, IIFT

After getting selected into Indian Institute Of Foreign Trade, I started preparing to embark upon the new journey. As every B-school has a protocol for business formal, I went to Allen Solly to shop for the same. I got the suit selected and when I was trying it I could feel the confidence and the courage surging through me to undertake the responsibility. When I looked in the mirror at myself, I could feel how my life now was going to transit and how massive this change would be. I could fathom its depth. It made me realize how exciting my journey would be and it braced me for the same. Then I found out that they use 100% eco-friendly fabrics, which made me loyal to the brand as being the Gen Z child I believe that being environmentally cautious is our duty and being associated with a brand which understands that responsibility and is actively working towards it made me proud.

Our Fingerprints Don't Fade From The Lives We Touch - Abhishek Benwal, MDI Gurgaon

There are certain events and experiences in our life that leave a lasting impression on us. As we grow older, some brands or companies are etched in our memories because of the work they do or the effect they have on our personal life. In my opinion, the above title is appropriate for a company like Aditya Birla Group which through its brands has touched so many lives including mine.

Through Thick And Thin | Bharath Sivasankaran Ramalingam, IIFT

Aditya Birla Group (ABG) being one of the largest conglomerates in our country, in some way or the other, has ended up being a part of everyone’s life. With an ever-increasing reach, through the schools and hospitals built, sustainable livelihood programmes conducted and transformative projects across rural India in 300 villages, ABG has become an indispensable part of millions of lives. And one particular brand has had a significant impact in my life.

Learn From Your Failures | Aabhas Mathur, IIFT

Part A - How ABG played a part in my life

Challenges: An Opportunity For Me To Rise | Pooja Acharya, IIFT

Until Next Time | Divya Jyothi Pilli, IIFT

It was my 10th birthday and I still have the memory of little me waiting for a gift from my sweetest Dad. And as always ,I wasn't disappointed by this person who makes me feel very special on this earth. He gifted me a floral Honey dress from Pantaloons. Meanwhile I could see my mom who was busy preparing cake using delice in the kitchen. Wearing the floral dress I cut the fluffy cake and enjoyed the special day with all my friends. That was also the last day with my best friend Komal as she was moving out of the city forever. Tears rolled out from my eyes reminiscing the memories as after 15 years I am going to meet her for the first time.

A Humble Guy's Attempt To Make It Big In Life - Mehul Mathur, MDI Gurgaon

If someone asks you today, “How has your life been so far, right from your birth till this very moment you’re here reading this piece”? Do you have an answer to the question? Are you caught off-guard? Do you feel pleased or heartening or do you feel an unwelcoming sting pondering over distressing moments driving you to snub it off? I have been asking this question myself a lot lately and every time I do, I respond with a different answer. And clearly, anyone or everyone would answer it differently depending on the individual’s state of mind. At this moment, as I’m writing this piece, pondering over the burning question, I’m glad to say I’ve never been more grateful for every course of action my life has taken so far.

"A Tryst With Destiny|Harshan Sagar Rai,IIFT"

It was a typical Delhi summer morning . I woke up in a haste , fully realizing that I better not screw up my big day by being late . Wrapped my breakfast in Freshwrapp and left for my IIFT interview . I reached the auditorium on time . While waiting for my turn , I was staring at the Ultratech wall in front of me , its clean surface acting like a canvas for my thoughts , thinking about how far I have come to get this opportunity . Feeling confident in my shiny new Van Heusen suit , I sat before the panel . The interview lasted for about 30 minutes , after which I had my breakfast which was still freshly wrapped in Freshwrapp . I got back to my Undergraduate college as next up was the most anticipated event of the day . It was the University Football Final . A plethora of people including students , teachers all dressed in their new Pantaloons and Forever 21 attires were gleefully cheering for both the finalists . There was nervousness in both the camps but the crowd did a great job in creating a atmosphere with great fervor .The final was a nerve wrecking affair which we managed to win on penalties . After the normal post-match celebrations , everyone got back home and was supposed to report at a formal dinner party . Riding the metro we could see big hoardings of Aditya Birla everywhere . Everyone looked great in their suits be it , Allen Solly , Van Heusen or Planet Fashion . The get together was a great end to a successful day which was a result of integrity , commitment , passion , seamlessness and speed .