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Kahani Har Ghar Ki, Kahani Har Gaon Ki |Chandan Ram, IIFT

Kahani Har Ghar Ki, Kahani Har Gaon Ki |Chandan Ram, IIFT

      The stressful and busy lives we are leading, many times spending long hours in corporate settings is putting a toll on many of us. No wonder people are growingly interested in going back to the old days when our grandmas used to grow and process and preserve their own foods, and our grandpas spent their days carving and doing their own woodwork.I can remember the days of my childhood I had spent with my granny in a small village near the bank of ‘Mahanadi’ river “Harbhanga” in Boudh district of Odisha .  I had came to know that the previous year it was one of the worst year in  harvesting in decades .  There was  very less amount of harvesting of rice due to unplanned farming and below average monsoon  . But that year they looked very excited and hopeful  .Reason ??A visit by team of ICAR Calcutta and their feedback of that the land is more than best for  high rice production . And as per their instruction the farmers all went for the kick .Before that those farmers didn’t us any of the fertilizers as of no knowledge and more than that it was not available there . But thanks to the God ,a new shop named “suna dokana”(mean  “golden shop” in local language) was there solding out some yellow colored fertilisers headed “balwan” .And that year it was not less than a green revolution fo my village .Being from a farming family there is no happimness in the world than seeing greenery everywhere in a poor aspirational village . Thank  you “balidan” and also the “golden shop” .Hope you will expand those golden shop throughout the Indian villages to provide the golden yellow bags to produce the golds in the soil.

CHANDAN RAM
ABG: The Ever Loyal Companion | Shubhangi Rana, IIFT

ABG: The Ever Loyal Companion | Shubhangi Rana, IIFT

Ever since a person starts his/her life, he’s faced by both pleasing and hard circumstances. And while it is important to live the good moments, it is equally important to overcome the bad days that test a person’s survival capabilities. There have been various instances where I have overcome challenges but I would like to highlight some recent ones the most. I was working with a firm and at the same time preparing for an entrance exam. I had gotten a new project around September because of which I was clocking more than 10 hours in office and this was supposedly the most important time for me as my entrance exam was due in two months. Despite this, I used to manage my time and was able to take out at least 2-3 hours for studies, then be it at the cost of sacrificing my sleep only. I made sure that I manage both the things and eventually did well in both. There was another incident which happened back in 2006 when I had decided to learn Taekwondo. Being the only girl in the class, there were times when I felt uncomfortable and weak compared to others, however with my determination and hard work, I overcame that as well and ended up not only completing that course, but bagging a Black Belt in it. These were just two incidents out of the plenty of others where I have shown determination and courage despite the odds to successfully achieve something that I thought was tough but very much a part of the larger dream that I wanted to achieve and I can proudly say that ABG has been a part of most of them in some way or the other. Operating in 35 countries with over 120,000 employees worldwide and having a legacy as old as 162 years, I think it would be true to every extent to say that I have been a small part of Aditya Birla’s group journey and have contributed to this brand to at least some extent if not more. I remember how back in school, my mother used to wake up at 5 in the morning, cook food for me, pack it carefully, only telling me to eat it before it gets cold. I remember the excitement I had while ironing my formals and keeping them ready a day before some important event. I remember the sense of happiness I get while drooling over the memories of my comforting and memory enriching house when I am away from my family in a completely different city all by myself. Though the instances have been different, ABG has been a companion in all of them. Through its brands like FreshWrapp, Allen Solly, Van Heusen, Peter England, Pantaloons, UltraTech Cement, Aditya Birla UtlraTech etc., Aditya Birla has not only established itself in various sectors and contributed considerably to the growth of this country, but have also left its mark in every individual’s life in some way or the other.

Shubhangi Rana
We See It. We Like It. We Want It. We Got It! - Arunima Agarwal, MDI Gurgaon

We See It. We Like It. We Want It. We Got It! - Arunima Agarwal, MDI Gurgaon

There was a new home coming up in Gomti Nagar, Lucknow. The family would visit to check on the progress while the little girl would play around. Her favourite part would be playing around those big piled up yellow sacks which would be her throne sometimes or Mt. Everest that she has to climb up. I was only eight years old but vividly remember that typical shade of yellow and the words “ULTRATECH”- all in bold letters making a statement.

ARUNIMA AGARWAL
Finding Success After Getting Rejected | Palanati Karthik, IIFT Delhi

Finding Success After Getting Rejected | Palanati Karthik, IIFT Delhi

Life is full of twists and turns, one shouldn't resist these changes instead embrace them. Our Journey may fail to be perfect but never fails to be beautiful.I also had many ups and downs in my life. It's been a roller coaster ride. Greatest learning of my life came from a rejection. After choosing mechanical engineering to be pursued from a UG school famous in the industry, I was excited about my journey. Mechanical industry was in it's prime then and my passion for the domain of automobile made me think that my decision was right. It was a great learning experience I had in first three years of B.tech. But mechanical industry underwent drastic changes and many companies stopped recruiting engineers rather than went with diploma and ITI graduates. Finally when my batch was up for placements Mechanical companies were rarely visiting the campus and many were forced to sit for IT industry placements. To just be employed everyone tried to get at least placed with IT giants. So, we've underwent many C language workshops and made our-self ready like half baked cookies. Feeling bad for ourselves about our lack of opportunities to pursue our interests but couldn't help. Finally on the day of interviews we kept our best yet reluctant effort to get placed in any one of those three mass recruiters that visited our campus. Result: REJECTED. I couldn't believe myself that I got rejected, despite of my decent profile and hard effort. This rejection came to me as a slipper shot.

PALANATI KARTHIK
One Last Time | Anugya Rastogi, IIFT

One Last Time | Anugya Rastogi, IIFT

My earliest memory associated with the Aditya Birla Group is that of Paranthas wrapped in Freshwrapp by my mother for my lunch break in school. That used to be the most enjoyable time during schooldays because my friends and I used to share our tiffins and talk our hearts out during that time. It used to be like a mini gossip session for us. As we grew up, another brand of the Aditya Birla Group drew our attention- Forever 21. Full of affordable yet trendy clothes, this brand was all the rage in my early teenage years. My friends and I used to look forward to shopping here. It was our go-to brand for everything fashion. Being in a boarding school, we rarely got the opportunity to dress up but whenever we did, we made full use of it. Then as I graduated, so did my choices, moving from Forever 21 to brands like Ted Baker with its iconic PVC bags and Pantaloons with its outstanding collection of Ethnic Wear. The Aditya Birla Group has also been instrumental in my journey since I joined IIFT, with Allen Solly Women and Van Heusen Women being the source of all my formal wear. I remember walking in for my interview, I was so nervous but it turned out to be the start of something truly incredible. So over time, this phenomenal company has been part of some of the most beautiful and memorable moments of my life and I’m confident that it will continue to play this important role for many years to come. 

Anugya Rastogi
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