One Last Time | Anugya Rastogi, IIFT
My earliest memory associated with the Aditya Birla Group is that of Paranthas wrapped in Freshwrapp by my mother for my lunch break in school. That used to be the most enjoyable time during schooldays because my friends and I used to share our tiffins and talk our hearts out during that time. It used to be like a mini gossip session for us. As we grew up, another brand of the Aditya Birla Group drew our attention- Forever 21. Full of affordable yet trendy clothes, this brand was all the rage in my early teenage years. My friends and I used to look forward to shopping here. It was our go-to brand for everything fashion. Being in a boarding school, we rarely got the opportunity to dress up but whenever we did, we made full use of it. Then as I graduated, so did my choices, moving from Forever 21 to brands like Ted Baker with its iconic PVC bags and Pantaloons with its outstanding collection of Ethnic Wear. The Aditya Birla Group has also been instrumental in my journey since I joined IIFT, with Allen Solly Women and Van Heusen Women being the source of all my formal wear. I remember walking in for my interview, I was so nervous but it turned out to be the start of something truly incredible. So over time, this phenomenal company has been part of some of the most beautiful and memorable moments of my life and I’m confident that it will continue to play this important role for many years to come.
Anugya Rastogi
My Family, My World, Our Way | Disha Batra, IIFT
With an ever increasing number of people preferring nuclear families, I consider myself to be blessed to have been raised in a joint family setup. Being the youngest child in the entire family, I have been lucky to have been the object of my grandparents’ love and had the guidance of my uncles and aunts in addition to that of my parents’. I have been endlessly pampered by three elder sisters and two elder brothers. I hate calling them cousins as there has never been such a demarcation. Growing up, one of my favorite things to do was going for shopping with my sisters. As a little girl, I used to watch them being all excited about trips to apparel stores, Forever 21, and Pantaloons being their favorite, and trying on countless dresses. We used to come out of the stores with hands full of shopping bags every single time. My eldest sister is fourteen years elder to me and is my best friend. She invariably got me additional cute accessories on every visit.
Disha Batra
Aditya Birla Group: Touching Lives With Pride | Kangan Loomba, IIFT
Aditya Birla Group is a legacy - a business group that finds its roots in one of the most pre-eminent business houses, with which the Industrialisation of India, has grown and matured. This premier Industrial House, which has made forays into a plethora of products and services, is truly synonymous with our daily life. ABG is most certainly ‘Big in our lives’ and almost every Indian can vouch for that.
Kangan Loomba
A Journey Expressed Through Ideas | Madhura Katageri, IIFT
Ubiquitous is an adjective that perfectly summarizes the Aditya Birla Group.Since its inception in 1857, the Aditya Birla Group has contributed its fair share in making a remarkable impact on the lives of people across multiple demographics.From cement industries,textile businesses to Telecom,Financial and Fashion services, the company has been a front runner in all the segments it has forayed into. Their diverse product portfolio has been conceptualized in a way that everyone one us is associated with the brand in some way or the other. Shopping at Van Heusen for your formal suits, shopping at pantaloons for your college wardrobe or purchasing freshwrap for your school tiffins, each one of has ticked off a minimum of one item on this list.
Madhura Katageri
