My Suit Of Armour | Aman Gupta, IIFT
Coming from a joint upper-middle-class family with loving parents and all the privilege I could hope for, the stage was set for me. I had a family of 13 people; we were running a corporation of our own. My grandparents were the conglomerates like Aditya Birla Group. My Father and my uncles were their companies like Hindalco industries or Grasim industries and then my 6 siblings, already established brands like VanHeusen or The collective doing excellent in their respective domains. Then there was me. A new brand of the corporation, looking to find its feet in this competitive world. Burdened by the reputation of the corporation it is a part of. As soon as I turned two, my parent company got busy in doing a market survey to find a school they can launch me in, to ensure sustainable growth and maximum returns in the future. Going to school with lunch and dreams wrapped up in Freshwrapp, I made relationships stronger than Ultratech cement (which says a lot). I turned 15, Pantaloons became my official clothing partner. I got a new phone with Idea sim and hence started my networking process, some failed collaborations, some heated negotiations, all thanks to affordable all-night talking plans of IDEA, What an Idea Sirjee! All I wanted to do was to be cool, and Aditya Birla Group was helping me on every stage, hence will always be close to my heart.






