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A Journey Called Life| Subir Misra, IIFT

“Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta This quote by Ibn Battuta, the Moroccan traveller, draws relevance even in the modern world. I love to travel to new places, meet new people and experience new cultures. Roads, bridges, mobility infrastructure play a major role in connecting the unconnected and bringing development into modern world. Thanks to the connectivity, travelling, as a hobby, has become prevalent bringing more and more people under its ambit. Recently I had an opportunity to travel to Leh, in Jammu and Kashmir, which is one of the most picturesque places in India. Leh, in the abode of Himalayas, is home to numerous flora and fauna, and cultures. Such far off places have become accessible thanks to the roadways. Tourism has enhanced in the region owing to the infrastructure thereby facilitating all stakeholders. While in Leh, I had the opportunity to visit the beautiful Pangong Lake, Chang la, Khardungla, Lamayuru monastery and Tso Morari. Leh is not only a tourist destination but also a strategically important place with respect to security of our nation. For military purposes also connectivity through roads is highly important as resources need to move fast as per need. As far as locals are concerned, roads are not just paths of connectivity but they connect people thus giving opportunity for social, economic and cultural exchange. Leh being a tourist destination is economic hub of Ladakh area, thereby attracting nearby locals for business. During tourist season, when tourism flourishes nearby population travel to Leh for earning. Thus, roadways play a major role in the life of people of Leh. Aditya Birla’s Ultratech cement and Ready to Mix concrete have been key ingredients in the manufacture of roads and bridges. The contribution of providing high quality products have meant that the infrastructure thus built is of the highest quality, with greater longevity, connecting hearts and minds of people, thus serving best purpose in the society. “Whatever does not kill you, makes you stronger” - Nietzsche

ABG: Enriching Our Lives Daily | Rahi Doshi, IIFT

Giving identity to each individual through their home is what UltraTech Cement does. It celebrates building your new living place, and then turns it from a house to home. That is what UltraTech did for me and my family. Looking to shift, we always wanted our home to be personalized as per our liking. But what matters before the interiors is the structure where UltraTech Cement has unmatched expertise. It provides all construction materials under UltraTech Building Solutions – a retail format. We got a perfect fit where everything, right from the basic structure to roofing to waterproofing was done by UltraTech, that too without having to hire an engineer to supervise. You would be thinking what else can you expect but Aha! UltraTech provides Home Building and Vastu Tips as well. It was really like a one-stop solution for all our home-building assistance. Then the day comes – the housewarming party, where we get to showcase our beautiful home to our family and friends. And the presence of Aditya Birla Group is not limited to our home. So many of the guests were decked up in classy attires from the brands of Aditya Birla Fashion and Retail Limited (ABFRL) – ranging from Linen Club and Louis Philippe to Peter England among the men and the women of course in their favourite Forever 21 and Ted Baker. Who had thought that we in Ahmedabad would actually be able to shop from a Forever 21 store? These brands have taken over the fashion market in Tier-1 cities like Ahmedabad, retailing in all different price ranges appealing to all the income groups and for all purposes. My personal experience is that I shop from Pantaloons so often for my daily wear, Allen Solly and Van Heusen for formals and step in to Forever 21 to dress to impress. Aditya Birla Fashion and Retail Limited through its various brands has made sure that it is omnipresent wherever I go.

How Aditya Birla Group Become A Part Of My Life | Shivank Goyal, IIFT

The Aditya Birla Group has been a big part of my life since the beginning. My father wears Louis Phillippe Suits. He told me about the group. The Aditya Birla Group was one of the biggest conglomerates in India with interests in metals, cement, apparels, and financial services. Then during my farewell party of Class 12, my father bought me a Louis Phillippe suit. It was a black suit, which looked really simple and classy. I took a liking to it instantly. That suit has been with me through thick and thin. I have danced, cried, been to parties and interviews in that suit. That suit has been with me through every important juncture in my life. That is why I have such an association with the group.

You, Me, And Aditya Birla Group | Rishabh Raj , IIFT

Life is full of challenges, but the show must go on at any cost. Every now and then we are encountered with different kind of challenges. And I believe a man who is persistent and passionate will always sail through the challenges we face in our lives. Since birth we have been facing new challenges one after the other; whether it is getting good marks, good education or a good job. The challenges are countless.

Down The Road | Himanshu Kushwaha, IIFT

Thirty-five years back my father moved from a village to the city of Prayagraj to chase his dreams. A city filled with aspirants and a city known to fulfil ambitions. But along with ambitions he had a dream to make this city his own. He had a dream to build his own house on this holy land. After fulfilling his career goals, he built a house and Ultratech cement was his loyal companion. A house which gave me a safe childhood and my life a strong foundation. An Ashiyana which made me the person I am today. Likewise, Aditya Birla Group touches the lives of millions of people. A group dedicated to shaping India and making lives better. It is making our travel safer with its carbon black Nano technology and at the same time making our phones lighter with Hindalco aluminium making mobile cover glass. It is big in our life in more ways we can imagine. I can still remember how the freshwrapp kept my lunch warm or the first Van Huesen shirt my father gifted to me for the first job interview. That sense of support fills you with confidence and pushes you to achieve greater ambitions for greater good and a legacy we carry with ourselves. Today as an MBA student I can relate myself with the values of Aditya Birla Group, whether it is taking decisions with integrity or fulfilling the commitment with passion and speed. I can learn to work in synergy while promoting the organisational unity.

My Suit Of Armour | Aman Gupta, IIFT

Coming from a joint upper-middle-class family with loving parents and all the privilege I could hope for, the stage was set for me. I had a family of 13 people; we were running a corporation of our own. My grandparents were the conglomerates like Aditya Birla Group. My Father and my uncles were their companies like Hindalco industries or Grasim industries and then my 6 siblings, already established brands like VanHeusen or The collective doing excellent in their respective domains. Then there was me. A new brand of the corporation, looking to find its feet in this competitive world. Burdened by the reputation of the corporation it is a part of. As soon as I turned two, my parent company got busy in doing a market survey to find a school they can launch me in, to ensure sustainable growth and maximum returns in the future. Going to school with lunch and dreams wrapped up in Freshwrapp, I made relationships stronger than Ultratech cement (which says a lot). I turned 15, Pantaloons became my official clothing partner. I got a new phone with Idea sim and hence started my networking process, some failed collaborations, some heated negotiations, all thanks to affordable all-night talking plans of IDEA, What an Idea Sirjee! All I wanted to do was to be cool, and Aditya Birla Group was helping me on every stage, hence will always be close to my heart.

The 'Idea' That Saved Me|Nikita Tayal, IIFT

Part A- The day an “idea” saved me

Going Big Like The Birlas - Pragya Singh, NMIMS Mumbai