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Where Does The Good Go? To The Aditya Birla Group| Prerna Poddar,IIFT

“Sometimes you gotta do what you gotta do and not worry about what others think” – Denise Mansfield.

ABG: Companion On The GO!| Sumit Somalwar, IIFT

I found myself in a bus, on my way to Goa for a quick weekend reunion with my college friends. Anxious and nervous throughout the journey, checking Indian Institute of Foreign Trade’s (IIFT) site multiple times. This was the day, the day where I would knew whether I had made it to the premier institute or not. The bus sailed on the road, indifferent to the roughness and potholes on the road, thanks to Birla Carbon I believe. Finally, the delightful moment, I had made it through. With great excitement I called my parents and they could be part of my happiness thanks to the superior network offered to them by Idea cellular. This good news gave a much needed adrenaline push enabling me to enjoy my holidays to the fullest. Then came the time to prepare for the on boarding and the new journey that awaited me. It was time to dress like a professional, and the only place to have a rich buying experience, Pantaloons and the brand of choice, Peter England. A brand that still instills nostalgia for my father, as he fondly remembers his wedding Peter England Blazer. Even to this day, the Knot on that Peter England Tie is intact, as if it is stuck in the past and failed to keep pace with the world around. The best fabric and the best fashion brands that use it, made this rookie boy emerge as a confident Business School candidate, waiting at the gates of IIFT, ready to enter, learn, prosper and take on the world.

When Situation Gets Tougher, Stay Calm And Life Will Get Easier | Shuvam Jaiswal, IIFT

Challenges are a complementary gift of a package called as Life. Everybody in his/her life faces challenges at various stages of life, either be it personal or professional. People generally do step away whenever they see an upcoming challenge, they prefer to be in their comfort zone but the most important point is that one can’t reach the top of the summit by just staring at the foot of the mountain.

Aditya Birla Group - Touching Millions Of Lives

 A US $44.3 billion corporation, a conglomerate of 38 companies, an employer of 120,000 employees (belonging to 42 nationalities), a proud enlisted company in Fortune 500, and many more insignia under its sleeves, Aditya Birla Group is too big to describe. The legacy started with Seth Shiv Narayan Birla and followed by Mr. Ghanshyam Das Birla, who set up industries in critical sectors such as textiles and fiber, aluminium, cement, and chemicals. Adding to it, Aditya Vikram Birla established the first India-based multinational and brought pride to India by putting her on the world map. Now, under the able chairmanship of Kumar Mangalam Birla, ABG strongly holds its position as a leading player in different sectors in India and the world. Since inception, ABG is following highest standard of professionalism and maintaining and strengthening its commitment towards delivering values to all stakeholders. Kolkata , the city of joy, has a special bonding with the Birlas. So particularly when you live in Kolkata, you feel and you live with their legacy.  The iconic yellow coloured ambassadors, White majestic Birla Temple, the Birla Planetarium (architecture based on famous Buddhist Stupa at Sanchi) near majestic Victoria memorial, educational institutions like Birla Institute of Liberal Arts and Management Sciences and J.D. Birla institute and last but not least CMRI (Calcutta medical research institute) and BM Birla Heart Research Centre (BMHRC) in health sector, all these are inextricable for the city of joy. And this is not only true for Kolkata. ABG touching millions of lives across the length of the country and worldwide not only with their iconic brands like Allen Solly, Birla Carbon, Ultra-Tech, Vodafone-Idea limited,(the list is large) but also with their CSR activities in all social strata. Being challenged in life is inevitable, being defeated is optional                                                                                           -Roger Crawford I come from a rural background and spent the first 16 years of my life in a small town in Bihar, named Katihar. When I was in class 12, I went to Kolkata with my friends. For the first time, I saw malls, tall buildings, cars, multiplex and was smitten by the luxury and charm of this city. I didn’t have enough money to enjoy all those things, which made me feel low. That day I decided that I will earn more and more money. I passed 12th and decided to join the Merchant Navy because of its high paying nature. I completed my B.tech in marine engineering and joined M.V. Crusader as a trainee engineer. I really enjoyed my job. For the first time I boarded a flight. I went to Hong Kong and visited other countries like Vietnam, Thailand and Singapore. I was earning in dollars and getting timely promotions. After 2-3 years, I realised that this is the job I am good at but not the job I love to do. I started introspecting and further realised that I want to lead a different life. I realised that there is a misalignment between my real ambition and my present lifestyle. Then I decided to pursue MBA as it provided me an opportunity to fulfill my professional as well as my social aspirations. My hard work paid off and today I am a proud IIFTian, (Batch 2019-21)

Excellence Matters And Courage is What it Takes - The Aditya Birla Group | Shashank Thakur, IIFT

“Business today is nothing short of a battle. And any battle-hardened veteran will tell you, courage is what it takes” – Mr. Kumar Mangalam Birla

The Best View Comes After The Hardest Climb - Mansi Gupta, Indian Institute of Foreign Trade

Gloomy To Glad With ABG

It was a happy Friday morning and I was on my way to work at 9:00 AM. I was expecting to close my deliverables early and call it a day and go out with friends! Once I stepped inside office, I was called in by my manager for an urgent stand up meeting. I was informed that today is going to be one heck of a long day, because client’s senior management wanted an update progress, which was earlier planned for next week! Quickly I got to work hoping to complete it on time.

A Story Of Struggles And Perseverance | Rupam Bora, IIFT

My life has been a journey, and in this journey, I have often been acquainted with Aditya Birla Group products. Nowadays I am blessed to have an ABG product by my side starting from morning till I retire for the day. But the same was not possible in childhood being a native of Jorhat, a semi-urban place in the North-Eastern part of India. I spent half of my childhood studying in a boarding school so that with good education and sufficient exposure I can do well and move to a bigger city for my higher education. Belonging to a smaller city I always had small dreams and many of them might sound funny to a mate from a metro city. One big dream of mine from childhood was to gift something special to my parents from my first salary. That dream was nearing when I got placed and joined Fluor Corporation after graduating from NIT Silchar. With my first salary at hand, I flew back home to meet my parents. But in the rush to see my loved ones, I forgot about my dream. So, straight after landing in the airport I went to the nearby Pantaloons Outlet and grabbed an Allen Solly suit for my father and a watch for my mother. And from then till today, Pantaloons have been my go-to place for all my apparel and accessories needs. Whether it’s an interview or the first day at college, the procrastinated self in me always takes me to Allen Solly or Louis Philippe or Van Heusen and within few minutes I get tucked up in a wonderfully fitted suit to be ready for the auspicious occasion.