Uncategorized

Man And Boy|Sanket Anshuman, IIFT

The alarm was going off incessantly. It was 6:05 and I had to be inside the school grounds in 25 minutes, spick and span for the morning assembly. I begrudgingly got up and got ready to go to my school, Aditya Birla Public School. Meanwhile, my father got ready to go to his job at the Grasim Industries limited. I gobbled up everything put in front of me on the breakfast table while my mother wrapped my lunch with Freshwrapp foils so that the food wouldn’t go cold. Being a 9-year-old boy in the small industrial town of Nagda, I never realized how much of an influence the Aditya Birla Group was in my life.

The Nostalgia And Renaissance - Dreaming Aloud | Ravi Anurag Chowdary, IIFT

     My childhood had been influenced by a multitude of factors of which my grandiose ancestral home takes a prominent place. Being born as a single child I was raised with all the love in the world by my parents and my grandfather adored me every single day of his life. I spent most of my vacations there. The beautiful country side sunrise, lush green trees all around and the petrichor in the monsoons had become an integral part of my life which trigger a sense of nostalgia whenever I come across such scenic settings. My ancestral home was a modestly sized beautiful pucca house. With time, the condition of the 80-year-old house deteriorated and in early 2018 we had to call the curtains down. Aditya Birla Group has always been an integral part of my life since childhood, as I fondly remember my father and I rushing to Pantaloons during festive seasons. I always dream of visiting my ancestral place every year to enjoy the memorable moments with my family from dusk till dawn. My emotional self came to life after we finished constructing a new house and UltraTech OPC was the unambiguous choice. Though the new house might not be in line with the tastes of the previous style but my dream to visit my ancestral home for over the decades to come will be sound and astounding. The star gazing, fresh smell of Pongal and the serenity of the surroundings of my home is all that breathes life into me. Aditya Birla Group has been big in my life for another special reason: Peter England, I gave all my interviews for various B Schools in my one and only white formal shirt which I consider it as my lucky one and converted the best one. Being an automobile enthusiast, I can’t stop thinking about speed and Conductex of Birla Carbon is what rings a bell for me when it comes to high performance tyres and F1.

"The Beautiful Journey So Far|Ekta Bhatt, IIFT"

Anshuman Roy | Broadening Horizons, IIFT

It is often said that the best marketing doesn’t feel like marketing and for a conglomerate like the Aditya Birla Group, whose heritage is so deeply ingrained with that of India’s own, it’s ordinarily so that the young consumer doesn’t realize the impact that it has on their lives. Such was my case.

The Secret Of Getting Ahead Is Getting Started!| Hitaishree Kabra, IIFT

Employing as many as 1,20,000 employees, spanning 34 countries and belonging to 42 nationalities, Aditya Birla Group has truly made #BigInMYLife. From the t-shirt I’m wearing right now, to the internet connection I’m using currently, Aditya Birla Group has a big-time presence in my life. Forever 21, my favorite brand, provides me with unique out-of-the-box outfits and is a part of Aditya Birla Fashion and Retail Ltd. Aditya Birla Group uses 100% natural and eco-friendly fabrics where two of its garments are sold every second which isn’t a minor feat. 

Aditya Birla Group - An Inspiration To All | Ujwal Thakur, IIFT

Aditya Birla Group- An Inspiration to All.

Life Is Like A Box Of Chocolates… | Harshit Gupta, IIFT.

Why ABG is big in my life?

Why Aditya Birla Group Is Big In Your Life? | Hardik Hareshkumar Makani, IIFT