It is often said that the best marketing doesn’t feel like marketing and for a conglomerate like the Aditya Birla Group, whose heritage is so deeply ingrained with that of India’s own, it’s ordinarily so that the young consumer doesn’t realize the impact that it has on their lives. Such was my case.
Employing as many as 1,20,000 employees, spanning 34 countries and belonging to 42 nationalities, Aditya Birla Group has truly made #BigInMYLife. From the t-shirt I’m wearing right now, to the internet connection I’m using currently, Aditya Birla Group has a big-time presence in my life. Forever 21, my favorite brand, provides me with unique out-of-the-box outfits and is a part of Aditya Birla Fashion and Retail Ltd. Aditya Birla Group uses 100% natural and eco-friendly fabrics where two of its garments are sold every second which isn’t a minor feat.
Aditya Birla Group- An Inspiration to All.
“Sometimes you gotta do what you gotta do and not worry about what others think” – Denise Mansfield.
I found myself in a bus, on my way to Goa for a quick weekend reunion with my college friends. Anxious and nervous throughout the journey, checking Indian Institute of Foreign Trade’s (IIFT) site multiple times. This was the day, the day where I would knew whether I had made it to the premier institute or not. The bus sailed on the road, indifferent to the roughness and potholes on the road, thanks to Birla Carbon I believe. Finally, the delightful moment, I had made it through. With great excitement I called my parents and they could be part of my happiness thanks to the superior network offered to them by Idea cellular. This good news gave a much needed adrenaline push enabling me to enjoy my holidays to the fullest. Then came the time to prepare for the on boarding and the new journey that awaited me. It was time to dress like a professional, and the only place to have a rich buying experience, Pantaloons and the brand of choice, Peter England. A brand that still instills nostalgia for my father, as he fondly remembers his wedding Peter England Blazer. Even to this day, the Knot on that Peter England Tie is intact, as if it is stuck in the past and failed to keep pace with the world around. The best fabric and the best fashion brands that use it, made this rookie boy emerge as a confident Business School candidate, waiting at the gates of IIFT, ready to enter, learn, prosper and take on the world.
Challenges are a complementary gift of a package called as Life. Everybody in his/her life faces challenges at various stages of life, either be it personal or professional. People generally do step away whenever they see an upcoming challenge, they prefer to be in their comfort zone but the most important point is that one can’t reach the top of the summit by just staring at the foot of the mountain.
It is often said that the best marketing doesn’t feel like marketing and for a conglomerate like the Aditya Birla Group, whose heritage is so deeply ingrained with that of India’s own, it’s ordinarily so that the young consumer doesn’t realize the impact that it has on their lives. Such was my case.
Employing as many as 1,20,000 employees, spanning 34 countries and belonging to 42 nationalities, Aditya Birla Group has truly made #BigInMYLife. From the t-shirt I’m wearing right now, to the internet connection I’m using currently, Aditya Birla Group has a big-time presence in my life. Forever 21, my favorite brand, provides me with unique out-of-the-box outfits and is a part of Aditya Birla Fashion and Retail Ltd. Aditya Birla Group uses 100% natural and eco-friendly fabrics where two of its garments are sold every second which isn’t a minor feat.
Aditya Birla Group- An Inspiration to All.
“Sometimes you gotta do what you gotta do and not worry about what others think” – Denise Mansfield.
I found myself in a bus, on my way to Goa for a quick weekend reunion with my college friends. Anxious and nervous throughout the journey, checking Indian Institute of Foreign Trade’s (IIFT) site multiple times. This was the day, the day where I would knew whether I had made it to the premier institute or not. The bus sailed on the road, indifferent to the roughness and potholes on the road, thanks to Birla Carbon I believe. Finally, the delightful moment, I had made it through. With great excitement I called my parents and they could be part of my happiness thanks to the superior network offered to them by Idea cellular. This good news gave a much needed adrenaline push enabling me to enjoy my holidays to the fullest. Then came the time to prepare for the on boarding and the new journey that awaited me. It was time to dress like a professional, and the only place to have a rich buying experience, Pantaloons and the brand of choice, Peter England. A brand that still instills nostalgia for my father, as he fondly remembers his wedding Peter England Blazer. Even to this day, the Knot on that Peter England Tie is intact, as if it is stuck in the past and failed to keep pace with the world around. The best fabric and the best fashion brands that use it, made this rookie boy emerge as a confident Business School candidate, waiting at the gates of IIFT, ready to enter, learn, prosper and take on the world.
Challenges are a complementary gift of a package called as Life. Everybody in his/her life faces challenges at various stages of life, either be it personal or professional. People generally do step away whenever they see an upcoming challenge, they prefer to be in their comfort zone but the most important point is that one can’t reach the top of the summit by just staring at the foot of the mountain.
