Undergrad

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Product Management Practice Case Study: LinkedIn

Product Management Practice Case Study: LinkedIn

Product management practice case study interviews are like brain teasers for aspiring product managers! It typically involves a hypothetical business problem or scenario that the candidate is asked to analyze and provide a solution for, which goes on for about 30 minutes to an hour.

Team InsideIIM
Master the Art of Product Management with These Must-Have Tools

Master the Art of Product Management with These Must-Have Tools

If Captain America has a vibranium shield, Thor has Mjöllnir, and Hawkeye has his bows & arrows, what does a Product Manager have? Well, PMs have some amazing product management tools that ensure their firm grasp on the market and customer-related trends and facilitate robust road mapping and strategy-building processes. And even if you are not a Marvel buff, we are pretty sure that our initial comparison of PMs with superheroes will not throw you off as it takes no less than superhuman abilities to perform multifarious crucial tasks on a day-to-day basis as a Product Manager does. But what are these tools that we are talking about and how do they boost a Product Manager’s efficiency? Let’s find out!

Hamsalekha BP
₹20L+ Salaries: Why Tech & Business Backgrounds Are Winning in Marketing

₹20L+ Salaries: Why Tech & Business Backgrounds Are Winning in Marketing

I. Introduction The professional landscape is evolving rapidly, with digital marketing emerging as a cornerstone of business success. As organizations prioritize their online presence, the demand for skilled digital marketers continues to rise. This has opened up unique opportunities for individuals from engineering and management backgrounds to transition into the field.

Team InsideIIM
10+ Product Management Frameworks To Become A Better PM

10+ Product Management Frameworks To Become A Better PM

In the dynamic landscape of modern business, effective Product Management has emerged as a cornerstone of success for organizations striving to stay competitive and innovative. As the role of a Product Manager continues to evolve, the need for comprehensive frameworks and methodologies to guide their endeavors has become increasingly paramount. At AltUni, we understand the pivotal role product managers play, which is why we offer a comprehensive Certificate Program in Product Management with Gen AI. But before we delve into the details of our program, let's embark on a journey through the world of product management frameworks.

Team InsideIIM
32 Top Digital Marketing Interview Questions: Strategies & Examples

32 Top Digital Marketing Interview Questions: Strategies & Examples

In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount. As businesses increasingly prioritize their online presence, the demand for skilled digital marketers has surged. According to a report by the Bureau of Labor Statistics, jobs in advertising, promotions, and marketing are expected to grow by 10% from 2020 to 2030, faster than the average for all occupations. Furthermore, a survey by LinkedIn revealed that digital marketing is among the top 10 most in-demand jobs globally. Whether you're a seasoned professional or an aspiring marketer, acing a digital marketing interview can significantly impact your career trajectory. To help you prepare, we've compiled a comprehensive digital marketing interview questions guide covering technical questions, case situations, scenario-based questions, and behavioral queries. 

Team InsideIIM
Marketing's Civil War: AI vs. Tradition

Marketing's Civil War: AI vs. Tradition

The marketing industry faces a decisive split between AI marketing innovators and traditional practitioners. According to McKinsey's 2024 AI in Marketing Report, companies implementing artificial intelligence in marketing strategies increase efficiency by up to 40%, creating a measurable advantage in digital marketing ROI.

Team InsideIIM
How To Write A Killer Product Manager Resume In 2024

How To Write A Killer Product Manager Resume In 2024

Creating a product manager resume is akin to selecting the ideal song to match your mood - daunting and overwhelming. However, your resume acts as your gateway to the professional world, showcasing the most notable moments of your career. Nevertheless, the real challenge lies in discerning what to omit. Let's face it, Product Management is no walk in the park. Every organization uses the resume to evaluate how good of a fit you are in their product management team. After all, product managers are also products.  Continue reading to find out how to perfect your resume to enter the PM space.

Team InsideIIM
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