It is often said that Opportunity comes to those who strive for it. The very incense of this saying can be truly understood, once you truly experience it.
I don’t feel that any soul in India is untouched by ABG in any way. Right from any trivial constructions where cement is used or Industrialists/Bureaucrats/Celebrities wearing its brand to the bourgeoisie seeking insurance for their life, health and what not; ABG is everywhere and has penetrated its roots, deep inside, in every part of our life.
Even I was not left untouched by ABG. Right from making school projects like volcano using POP and white cement to the fashion brands which were being bragged between students, ABG was all around.
I would like to share a story in this context.
A friend of my father once visited our home. He said that he was going back to his village as he was unable to find any job. After some discussion, my father discovered that his friend has a plot just outskirts of the city. But since the market price of plot was not much, it was no use for him. My father made a visit, the next day and discovered that a highway has been proposed in that area and soon the plot will be just next to a highway. He discovered the potential of that location and suggested him to start a shop.
Within 5 days, shrubs and bushes were removed and a temporary shop was set up using tin sheets. My father’s friend had no idea of anything about hardware and construction material and yet he was sitting now as the owner of the shop, selling the same. With little guidance of and his hard work, the shop started running in business soon. The man, who knew nothing at one time, was now the expert in this field. He took Ultratech Cement dealership. His business started growing even faster. The temporary tin-shed structure was soon transformed into a big construction material shop. He became a renowned name for as cement dealer in his area.
A few years later, I decided to construct my house. Talk of construction and the first thing that comes in mind is Cement. No surprise, my father and I went to his friend’s shop for procuring it. He was so happy to supply it to us. He even sent the Ultratech Engineer/Consultant who checked the quality of cement mortar at every step of construction without charging anything. The construction was completed within few months with excellent quality.
Happy Ending…!!!