Commenting on her appointment, Dr. Preeti said “I am deeply honored to join MICA, a unique higher education platform for preparing leaders in Strategic Marketing and Communication. The MICA community engages students in a dynamic and creative process aimed at creating ideas and bringing them to fruition in a diverse and complex world. I look forward to leveraging the strengths of the Governing Council and working closely with the MICA management, Faculty & Staff, Student & Alumni community to further the strategic priorities of the institute.”
President and Director, MICA Dr. Nagesh Rao welcomed the new Dean and said; “I am delighted that a person of Dr. Shroff’s stature and competence is joining MICA as Dean. With her strong administrative and academic experience, she is the ideal person to take MICA’s academic priorities to a higher level. Further, with her stellar experience in international development, she will lead the Centre for Social Change Leadership and I am sure, make MICA a thought leader in this area.”
Mr. Madhukar Kamath, Chairperson of the Governing Council of MICA commented “The transformation process in MICA was initiated a couple of years ago. From a refreshed identity to announcing its mission of building Leaders in Strategic Marketing and Communication, MICA has progressed steadily. With Dr. Preeti Shroff coming on board, MICA takes its next step towards building on the respect and admiration that it has earned over the past 25 years.”
About MICA
Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. Visit www.mica.ac.in to know more.
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