This line just became a mantra for me for the whole of life. Well there was only one idea that is needed to change your life. One moment. In the worst of times, it gave me hope. It was an unforgettable ad campaign. Aditya Birla Group came up with the most impactful ad campaign of my life. Yes it was the most impactful, but the impact of ABG was not limited to Idea and its ad campaigns. Freshwrapp kept my food fresh and warm for my school lunch. I needed that badly as I was burning a lot of calories in the sports field. So ABG helped me remain healthy and fit. As I grew up, my relationship with Freshwrapp grew more. I shifted to my hostel and I needed to keep the smell of my mother's food intact more and she would wrap me the food which i will keep in the foil and reheat for a few days. The first time I got my salary, I wanted to gift something to my parents. The first place which came to my mind to get that was Pantaloons. The more I kept using the new products the more I got to know they were Aditya Birla groups'. Liva for my freshers and farewell parties, Van Heusen for my brother's shirts, Aditya Birla white cement when the house was painted. The line of products and their impacts were all over. But Idea and its advertising campaigns were the top on the list.
The challenge I faced:
After finishing my graduation, I joined my company for the job in finance to go along with CS, where I had just the last group to clear. But then our business suffered a huge loss and our financial situation became very bad. I had to support my family and my brother's studies too. I was disappointed. But I didn't have much choice. I had to go for job and leave CS as the money was not enough. I was taking the lessons and my commitment and ability to take loss which i got from my sports background to my new job. The journey began with a setback and I was determined to make it work as it was my decision and my responsibility. I worked hard, learnt the essentials needed to go through the work and made use of my knowledge from past.
In three years from that challenge I faced, I am the Team Leader in the same firm, managing the team of six people and having won several awards.Yes.That 'Ek idea jo badal de apki duniya' kept me going. It kept giving me hope that all I needed was one moment, one right move and that idea will come. That moment will come. Aditya Birla Group has played a major role directly or indirectly in my life with its huge chain of brands and its touching, innovative campaigns.
