Entertainment Is One Of The Most High Risk Business Economics, Ft. Nabh Gupta, IMDb, Pt 2

In this conversation, Nabh Gupta, Head (Editorial & Content Partnership) at IMDb, shares the highlights of his career in the media and entertainment space. He takes us through his experience working on social media marketing for Gangs of Wasseypur, Mirzapur and more. As a part of Viacom 18 and then Amazon, Nabh pioneered social media marketing for entertainment channels and programs. Nabh shares the skills he picked up as a brand manager, and further talks about how sales is an important aspect of any marketing job. He takes us through his journey at Viacom 18 working on social media for Gangs of Wasseypur, his first full-scale project. He shares how hype marketing and meme marketing became the cornerstones when it comes to social media marketing. Nabh also shares his experience creating memes for Mirzapur and making it a viral phenomenon across engineering colleges (and everywhere else) in India.

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