Aditya Birla Group has special place in my life, as Grasim was the first brand that I was exposed to. My father runs a small shop in ancient cultural city of Kashi. In his shop he sells cloth fabrics which he buys from wholesalers sitting in metro cities. When I was five years old my father took me to a wholesaler for purchasing stock. Wholesaler was showing us products from all the fabric brands, but a smirk crept across his face when he showed us the fabrics belonging to Grasim brand he proudly announced that this product is from Aditya Birla Group. Coming back to my shop, my father will get the same smirk whenever he will sell any fabric belonging to Aditya Birla Group and products will fly off the shelves very quickly. As a five year old kid this was my first exposure to any brand and I realized what importance does brand name have.
Few years down the line, my father started selling another product Linen Club from Aditya Birla Group. Again he got the same reception which he used to get from earlier products. Not much effort was required for selling the product as customers themselves used to come asking for the Linen Club and with its competitive pricing it started selling like bread and butter. My father developed a special liking for Linen Club so much so that he got a sign board for it.
Over the years I have experienced that Aditya Birla Group has grown stronger and more acceptable brand in all Indian households. The reason why Aditya Birla Group has special place in my life is because it helped my father to earn enough to support his family, feed it, cloth it and educate it. I will always be indebted to Aditya Birla Group as it helped my family to sustain in difficult times by producing fabulous range of products which were very easy to sell.