Aditya Birla Group has been part of my family’s life since a very long time. From the time we build our house to purchasing our daily groceries. I live in a small Town in Kerala and Planet Fashion was one of the very first branded apparel outlets in the town. For the first time we had easy access to the brands such as Van Heusen, Peter England and so on. Until then, we had to travel over 50 kms to have access to these brands.
Planet Fashions focus on the Tier 3 and Tier 4 cities lends it a unique touch and helps the people in these towns and cities to have access to good quality merchandise at various price points. It also provides them with a one stop solution for their varying apparel needs.
Brands such as Peter England which are pretty affordable acts as a stepping stone for most buyers. Similar was the case for me as well. As I was pursuing the final year of my under grad, I was in need of formal shirts and pants to attend my interviews. My first ever formal shirt was of Peter England. The price was moderate and the quality and fitting was excellent. Wearing it instilled a level of confidence in me and helped me show case myself as a confident young man which helped me bag my first job.
Over the course of my tenure at the first job, I moved up the brand ladder and tried out all the other brands offered by the group and I have never been disappointed by the quality they offered. Its simply superb!
