How Aditya Birla Group is big in my life?-TAPMI

When I hear the name Aditya Birla Group,the two things that come to my mind are fashion and cement but that’s not all what Aditya Birla Group is all about. It was founded by Seth Shiv Narayan Birla in the year 1857. The group has interests in metals, cement, viscose staple fibre,viscose filament yarn, chemicals, fertilizers, BPO & IT services etc. ABG is an Indian multinational conglomerate which is headquartered in Worli, Mumbai,India and operates in 35 countries and also employees 120,000 people worldwide. This conglomerate has impacted and enriched our lives in numerous ways. ABG is the world’s largest producer of Viscose staple fibre which is a very light fabric and is the most ideal option in case of apparel when it comes to the boiling hot climate of India. Another fabric produced by ABG is the LIVA fabric which is soft,fluid and drapes well. Being a college student these two fabrics are my top preferences when I am buying outfits especially kurtis for my college-wear. One of my favourite brands of western clothes is Forever 21,this is one such brand which is available to us Indians through the ABG Group as they have purchased the online and offline selling rights of this American brand. Also, the first sim that I ever purchased in my life belonged to Idea,Idea Cellular was a joint venture with AT&T and the Tata Group. After the merger of Idea Cellular and Vodafone India, Idea has become the largest telecom company in terms of revenue and subscribers, the services of Idea have become even better than before as the coverage area of network has increased and they are comping up with amazing call benefits and data packages for their postpaid as well as pre paid customers. A grocery store where I love to shop for my snacks, fruits ,vegetables and groceries in Manipal is More Stores ,these chain of stores have an amazing selection of products at low prices. I can certainly vouch that More Stores is surely upholding it’s motto of ‘Quality 1^st’. Therefore, I would like to conclude by saying that Aditya Birla Group has played a very important role in my life as they have made sure that top notch quality of goods and services are provided to every common man of India.