The Xavier Institute of Management, Bhubaneswar (XIMB) will host the prestigious Hult Prize for the second time in its campus on February 27th 2022.The Hult Prize Case Competition is scheduled to run from 2nd January 2022 through 27th February 2022.
22 February, 2022
3 minutes Read
Hult Prize On Campus Finale At XIM 2022
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Comments
Harveen Singh Johar
It can never do so in India, however good the strategy might be. In Indian consumers mind, bar and cafe are two different places. Plus, excise department and other wanted/unwanted hassles might not be worth to make the effort.
19 Aug 2015, 01.48 PM
Rajesh Srivastava
Harveen Johar. Yes in India it appears difficult to implement the 'wine & beer' because an establishment requires permit issued by the government to serve alcoholic beverages. Through this post I was attempting to make a larger point - How a company defines the business it is in, will define the direction & opportunities it will pursue. For instance Starbucks seems to have decided it wishes to be in Beverage business. And hence it is pursuing a path in which it is 'beta' testing the concept of serving wine & beer too during evening hours. Before taking any major shift in strategic directions it should be 'beta tested' & that is what it has been doing. It is also striving to localize the wine & beer selection to suit the local taste. Lesson for us: In India they may not introduce 'wine & beer' but they could launch any of the popular beverage form Indian menu - lasssi, mango panna, numbi pani, kalla khatta etc.
20 Aug 2015, 10.16 AM
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Comments
Harveen Singh Johar
It can never do so in India, however good the strategy might be. In Indian consumers mind, bar and cafe are two different places. Plus, excise department and other wanted/unwanted hassles might not be worth to make the effort.
19 Aug 2015, 01.48 PM
Rajesh Srivastava
Harveen Johar. Yes in India it appears difficult to implement the 'wine & beer' because an establishment requires permit issued by the government to serve alcoholic beverages. Through this post I was attempting to make a larger point - How a company defines the business it is in, will define the direction & opportunities it will pursue. For instance Starbucks seems to have decided it wishes to be in Beverage business. And hence it is pursuing a path in which it is 'beta' testing the concept of serving wine & beer too during evening hours. Before taking any major shift in strategic directions it should be 'beta tested' & that is what it has been doing. It is also striving to localize the wine & beer selection to suit the local taste. Lesson for us: In India they may not introduce 'wine & beer' but they could launch any of the popular beverage form Indian menu - lasssi, mango panna, numbi pani, kalla khatta etc.
20 Aug 2015, 10.16 AM