As a person who grew the majority of his teenage in a village, I was fascinated by the technological innovation Aditya Birla Group has brought in our life. I was brought up in a typical lower middle-class family. We had purchased a laptop for assisting me and my sister in academics. But the absence of internet connectivity posed a challenge for us since access to the internet was necessary for data collection and research. We were running out of options on how to access the internet in the most affordable and convenient method.
That was the time, Idea launched its revolutionary product, Idea Netsetter. Idea Netsetter facilitated fast access to the internet through a USB device. It did not cause inconvenience in the form of installation of LAN cables, formalities in connection activation, etc. The connection I took was a prepaid connection and I had access to high-speed 3G internet through the netsetter.
The uniqueness of the innovation lies in the fact that the ABG group successfully popularized high-speed internet among the middle and lower level classes of the families. It eliminated the geographical and topological barriers and publicized internet usage to a great extent. It led to the penetration of technology in the remote corners of India.
Mahatma Gandhi once said, “The future of India lies in its villages”. Aditya Birla Group has succeeded in uplifting the villages in India through innovations such as the Idea Netsetter. Today, if a village boy like myself is studying in one of the best B schools in India, Aditya Birla Group had a part to play in it.
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