The name Aditya Birla brings about a number of emotions in an India. Some remember them for fashion, some for Idea Cellular, some even know that the beloved Freshwrapp that protected their lunches was made by the Aditya Birla Group and most of them remember them for their benevolence in the number of CSR initiatives they've taken up.
What Aditya Birla has also been instrumental in doing is provide employment opportunities to hundreds of thousands of Indians both directly and indirectly and continue to do so with their new innovative companies under various verticals that aim at solving pressing issues in the country. I have had relatives and friends who have worked for the Aditya Birla group who feel it was truly the best part of their professional careers.
Directly or indirectly, the Aditya Birla group has had a huge impact on my life. My tryst with ABG probably started many years ago with Freshwrapp which ensured my lunch remained hot and fresh throughout my school life. We even had some school kids who after finishing their lunch would roll up the Freshwrapp aluminium sheets into balls and invent sports of their own!
When I think fashion there's only one name that pops up and that is Peter England. If there is one brand of clothing that I've remained loyal to throughout my life, it has to be Peter England. Peter England has mastered the fine balance between affordability and quality and it is one of the main reasons why I will remain forever loyal to this brand. It has made me look good.
I could go on and on but if there is one thing that we as Indians collectively agree on, it is that the Aditya Birla Group is a jewel of corporate India.