The impact of Aditya Birla Group in my life cannot be overstated. The brands such as Ultratech cement, Peter England, Ralph Lauren, Louis Philippe, Pantaloons, Allen Solly, Hindalco are familiar names in our lives. These names, even though they were just random names on billboards or advertisements during our childhood is now a significant part of our lives.
My first exposure to the brand came about in the form of Hindalco’s Freshwrapp. I remember myself being confused as to why my mother gave my sandwiches in a silvery foil. It has now become an integral part of my life by being the most convenient way to preserve food. As the years went on, the Pantaloons outlet in Mumbai became the one stop destination for all my fashion needs. People, India’s first fashion youth brand, saved my pocket money in college days to rock those weekend parties.
From college, to a life in the workplace put me in touch with many amazing brands such as Van Heusen, Allen Solly and Peter England that I still swear by to this day. If reasonably cheap and reliable formal clothes are what you are looking for, don't look anywhere else other than these brands.
Unbeknownst to me Aditya Birla Group was becoming an integral part of my life. Even though I had seen advertisements about the group I totally missed out on the connection these brands had to the group. Upon realisation, I was a bit startled at first but had a deep sense of gratitude to the group for serving me throughout my life and making my life a little bit easier. And isn't that all that we expect from a company today.
