A journey like no other. Offering innovative products and services. Reaching out to millions globally. Adding value. Adding purpose. Always Big In Your Life.
There isn’t a single middle-class household in India that has had zero contact with the Aditya Birla Group. The ABG conglomerate has business spanning in over 35 countries and catering to the needs of several consumers; whether it’s in terms of architecture or our simple everyday clothes. Brands that you didn’t pay attention to, products that you weren’t aware of - the reach that ABG has is to each and every middle-class Indian today. You’ve worn their clothes, lived in, worked in or walked on structures that use UltraTech Cement, used their services to connect with another person via Vodafone Idea. There’s no escaping ABG, and I’m thankful our lives have been better because of it.
ABG had humble beginnings but grew to be one of the largest conglomerates in the world, not just helping the common man with good and services but also helping in the development of the Indian economy.
ABG has played quite a role in my life. For as long as I can remember, I have shopped at Pantaloons every time that I’ve had the need to update my wardrobe - which is more times a year than I care to admit. Anytime I’d need a business-appropriate outfit, Van Heusen or Allen Solly would invariably be there to save the day.
It’s these small things that matter, you don’t need to have a huge life-changing moment to feel the presence of a brand that makes your life more than more than a little easy.