Part A
When I was in my engineering 1st year, we build a new house. I had decided that this time I would ensure that my house was the best, so I used to go with my father to the construction site, to oversee the progress made. I knew that the very foundation of a house needs to be rock solid, so the first question that I had asked my father was which brand of cement were we using? He asked me ‘Which one do you want?’ I instantly replied UltraTech cement. When asked why? I replied ‘It’s the Engineer’s choice’. That is the impact of Ultratech’s advertisement; it elicits a feeling of comfort, safety, and love. And that’s exactly what I wanted in my house.
Aditya Birla group has been a huge part of my life since the very beginning. I remember my first encounter with an ABG brand was the Freshwrapp aluminum foil which my mother used to wrap my Rotis in to keep it warm and even put it on the top of my Tiffin box to prevent oil from spilling into my school bag. If it’s men’s apparel, it has to be from ABG brands, whether it’s from Peter England, Louis Philippe, Van Heusen or Allen Solly, there is no one better than them. My father is a regular customer of Allen Solly. Even my uncle bought his wedding suit from Louis Philippe. That is the amount of trust we place in ABG brands. Similarly, when it comes to women’s apparel, they have it all. Even Forever 21, an ABG brand, is not just aspirational, but pretty much a status symbol for my sister. Idea cellular was the telecom network that connected me with my friends far and wide. Even when jio penetrated the telecom market we keep trust in Idea network and it didn't fail us. My first suit was from Van Heusen. I had bought my first birthday gift for my father from Allen Solly. For all intents and purposes, Aditya Birla Group has been in every milestone of mine.
Part B
After the cyclone in Odisha in 2017, I called a friend who lives in one of the affected areas.
He told me about the catastrophic situation of his village.
The whole area was submerged in water and most of the homes were washed away.
Most of the villagers took shelter on the roof of their houses or trees and had no provision of food or water.
The locals were agitated by the carelessness of the administration and the situation is worsening.
I was moved by the situation and immediately contacted other students for raising fund to help them.
Most of them wanted to donate the fund to an NGO or in government’s relief fund but that will take time so I insisted to help them on the field as quickly as possible.
I took the initiative and contacted a team from Odisha to go there and helped them.
I even asked two medical students to go with them for medical help.
We asked the students and alumni to contribute and 466 alumni contributed more than 240000.
We have organized several flash mobs with the dance club at prime spots and the people donated a significant sum.
I have contacted a local departmental store “D-Mart” to provide food items, tents, and blankets at a lesser price.
The store owner agreed to provide the old stock at half price.
We inspired other students to help to make 4000 packets of biscuits, parched rice, essential medicines, water bottles, and blankets.
We contacted a transport company whose owner is from Odisha and requested him to take the relief packages at a lesser price.
I observed the severity of the situation and felt the commitment to contribute more to society.
After that, I collaborated with some other students with the same mentality and started going to a nearby slum area.
We have been distributing clothes and blankets and raising awareness of hygiene.
We distributed dustbins to the 26 families of that area and they started using them.
teach children after college.
I inspired my friends and juniors to join.
