Aditya birla group has definitely impacted not only my life but also that of millions. Its fashion and retail LTD. Won social impact award which signifies how exceptional it was in this section. I myself prefer pantaloons for my clothing. It helps me to boost my confidence in the society by offering me perfect fits and eye-catching fashion wear. I really appreciate the way products are designed. Also the idea of providing clothes for all age under one roof allows me and my family members to shop at once. The variety of clothes that pantaloons offer leave us bewildered. The reason for the success for pantaloons in India according to me is their knowledge about Indian retail market. They know what will run in market and what will not based on past experiences they have gained. They experiment with launching different products continuously which not only allows them to differentiate between successful and unsuccessful products but also huge of market experience and knowledge. In addition to the experimentation policy which pantaloons embark on, they also believe in joining key ventures at right times with popular names such as Starbucks, staples, gini and jony Etc. Due to Pace at which pantaloons are operating, it has made very difficult for new entrants to find their places in Indian retail market. The other differentiating factor is the prices of products. They offer good quality products at medium price range which suits Indian market perfectly, also their marketing based on continuous discount sales attracts new as well old customers continuously. Besides pantaloons Aditya birla group has not only made the life of people easier but also helped to improve nation's pride. They have contributed in construction on one of the most prestigious bridge, bandra worli sea link. A large share of copper required for Indian railways is provided by Birla copper. Birla carbon nanoparticles has made tyres safer. The reach of Aditya birla group is not limited to only these areas, it has influenced almost each and everyone in most of the sector.
How to overcome challenges in life?
I think overcoming the challenges and moving forward is one of things that separates us humans from other living organisms. I believe in critically examination of the challenges and then acting upon them. When living in society challenges will definitely come in our path but by standing tall and having better mindset will allow us to overcome them. I would like to share one of my life experience where I faced a challenge.
It was my last year of UG, we were having inter-college football matches. While playing I twisted my ankle so badly that it resulted in tearing of all ligaments of my left ankle. I went into surgery and was advised complete bed rest for 1 month. But the actual problem was my exams which were only about 2 week away. It was very difficult time for me not only physically but also mentally as the thought of not able to study was daunting me continuously. It was my parents and friends who provided me strength to deal with this situation. My friends used to come at my house and teach me, this really helped me. I divided all my studies properly and worked an action plan. After executing the plan I was able to not only score good but also better than previous semester. This experience taught me how to work productively in pressure situation.
