The Aditya Birla Group is a value ethic-based organization. The culture percolates from top to bottom. The ABG growth is in harmony with environmental parameters. Generally, they setup big projects in remote area and they give good cultural environment and welfare to their employees by providing them with good facilities of housing and schooling and hospital for instance, the Century Enka setup in Pune and Bharuch with Century Rayon in Kalyan. The working culture is so good, that the person is able to perform his job and can have good quality with children and parents. In the colony, the housing place creates a great platform for the development of the children in terms of the social behaviour. People with different walks of life come together and every year they celebrate the different cultural festivals. The bonding among the employees is so rich that even after retirement, people are ready to reach to each other and help. And the same thing is reflected in the next generation also. The sports facilities in the Century Enka Colony, Pune gave me the best moments in my childhood. I was very lucky to be a part of many events organized among the Birla colonies in Pune. Such sporting exposure in my childhood has inculcated the sportsmanship in me.
Learning from my father's experience after working in the Birla Group, he is still connected to his roots even after his growth. Even though I never have had any first-hand experience of working in any Birla organization, but after observing the attitude and professional approach in my father, I could feel the impact of the Aditya Birla Group.