If I tell you, can you imagine a world where we acknowledge efforts more than outputs? When I sit back and reflect on these lines, an advertisement from the recent past crops up in my mind. In their #ColoursofGrey campaign for Ultratech cement, the Aditya Birla group pays a tribute to the masons who build a foundation for our dream house. The ad shows how a humble mason is welcomed into the Holi celebrations when he goes on the lookout for his child. Needless to say, if there is any brand which resonates with our grassroot ideals of life, it is indeed the Aditya Birla Group.
While growing up, I fondly remember gathering my humble resources every year to gift my father Peter England T- shirts on his birthday. The sheer joy that I experienced when he adorned my gift is still unmatched. As a teenager of the 2000s, the ‘mall’ culture was an integral part of my life. Whether it be about infatuating over a Forever 21 dress on shop display, or embracing my ethnic identity in a Liva kurti, I have knowingly or unknowingly been associated to the Aditya Birla Group.
It was the year of 2018 when I took my CAT. Much to my happiness, I was called for a few interviews. Being barely out of college, I was making a first-time entry into the corporate world. Hence, proper attire was essential. Given the lack of women’s formal wear options in India, I soon found myself running out of options. However, this is when Van Heusen entered the picture to save the day. I chose a pair of charcoal grey trousers and a matching blazer from their line for myself. The smooth fabric and seamless design of my outfit gave me confidence to conduct myself well during all my interviews.
The special moments of our lives are often intercepted by moments of despair. While in school, I got the opportunity to be a part of the prestigious National Balshree Honour camp in Delhi. Creative writing had been my passion and I was excited to be representing my state on a platform such as that. So, in the cold month of December I reached Delhi to participate in this event. Unfortunately, I developed acute fever on the very first day of the camp, due to which I could not deliver my best performance. I came back disappointed, but not disheartened. After a month of my return, I received a letter from Delhi, saying that I was selected to present my poem on Gandhiji in front of Shri Rajmohan Gandhi. In that moment of elation, I realised the essence of a couple of lines from Rudyard Kipling’s poem “If”-
“If you can meet with Triumph and Disaster,
And treat those two imposters just the same.”
We live our lives in moments. Some of these moments persist in our memory, while some fade away with the passage of time. In these fleeting moments, we often come across entities or people who leave a deep impact on our lives. The Aditya Birla Group, being the third largest conglomerate in India with its diverse range of offerings, has undoubtedly been a part of some of these moments. Sometimes acknowledged, sometimes overlooked, but never forgotten.