Aditya Birla group is perhaps one of the few names known to people across the geographies, castes, creeds, sexes of the country alike. From Ultratech cement to pantaloons, the conglomerate has managed to touch the lives of millions in more than one way and I am no exception to it. The journey that started with cotton trading by Shiv Narayan Birla in Pilani, Rajasthan in 1857 is now the third largest conglomerate of India and is still on the upward spiral.
Talking about how big Aditya Birla Group is in my life, the answer is as big as it can get. I as an individual have grown up with Aditya Birla Group. My first interaction with an ABG product was with birla white wall care putty back in 2004 when our house was getting constructed. Fast forward 4 years, when I got my first Mobile Phone, Idea Celluar was the first and only SIM that I could think of. HINDALCO was one of the sponsors of the project that I did under Supra, Society of Automotive Engineers at NIT Allahabad during my undergrad. I attended all my MBA interviews wearing a suit made out of Fabric by GRASIM. All these examples prove only one point and that is, no matter what aspect or stage of the life of a human we are looking at, Aditya Birla Group will always manage to impact it one way or the other.
the next obvious question is, how? How can a company go from being a brand to an inseparable part of lives of millions? the answer lies in the core values that the company is built on. Their core values of Integrity, Commitment, Passion, Seamlessness and Speed define what they stand for. They stand for customer experience, they stand for trust and that takes them from being just a company to being an inseparable part of the lives of their customers like me.
