About a decade ago, people refered to food, clothing and shelter as the basic necessities of life.
But the current generation has an addition to this list. Internet connectivity/ WiFi being the additional element.
If we look at the Aditya Birla Group's businesses, they seem to have made these necessities a centre of their working model.
What makes me say this??
FOOD being the super most important necessity to me. I would want to start with it.
From the time that I been carrying tiffin to school till the time that I carried tiffin to office, there has been one very constant thing in my tiffin.
The constant is the Aluminium Wrap in which my mother wraps my food to keep it fresh and healthy.
FreshWrapp is a brand that has helped my mother do so.
Next lets look at CLOTHING. As a MBA student, a blazer is the most important part of my wardrobe along with the other clothing items.
My first ever blazer I got was a gift from my colleagues which was Navy Blue in colour bought from Pantaloons.
The feeling of dorning that blazer on the first day of my college is something that makes me nostalgic and also connects me with the Aditya Birla Group as Pantaloons is one of their ventures.
Coming to SHELTER I want to mention that Ultra Tech cement being one of Aditya Birla Group's business has not only helped people in satiating their life necessity, but has also helped them to fulfill their dream of having a dream house.
In my case, since I am from Mumbai, Ultra Tech Cement has contributed to the progress of my city as 0.1 million mt of UltraTech Cement went into the construction of Mumbai’s Bandra-Worli Sealink which is one of the most visited tourist destinations in Aamchi Mumbai.
Now comes the current generations needs, i.e; The INTERNET CONNECTIVITY / WI-FI. Not to mention that I have been a Vodafone user from the time I have my very mobile phone.
But now that Vodafone and Idea have merged, here I am saying Hello to the Aditya Birla Group to welcome them again in my life.
The network has let me connect with my family and friends in times of happiness and also sadness. I can connect with them not only over phone calls but through chats or video calls.
This connectivity has provided me a sense of being home away from home.
This is how Aditya Birla Group has impacted my life by contributing in satisfying the basic necessities of my life.