Part A: Aditya Birla Group as a brand is omnipresent and is present in every aspect in our lives. It is impossible for a person to say that he/she hasn't used one of their products ever. They have divested in all the industries, fashion, retail, communication networks, etc. With Louis Philippe, Peter England, Pantaloons, and a few more in fashion industry, More store in retail industry, Idea in communication networks Aditya Birla Group has strongly rooted itself in the various diversities of the Indian as well as global market. It has impacted lives of all the people immensely by providing them with Aditya Birla Sunlife Insurance. Insurance is a luxury to most of the people. Taking this stigma head on and in order to help the people who are unable to afford these, it has provided them with a ray of hope by providing them insurances. Also, it's role as information provider through Idea Networks brings the nation closer and maintains a network for flow of information. Again, to just emphasise on its omnipresence, it is present in a majority of the buildings through Ultratech Cement. The Aditya Birla Group has created a reputation and goodwill for the brand and therefore, will always be a gladiator in the market with ability to go head with any competition that time throws against it.
Part B: Once my grandfather was diagnosed with severe arthritis and the medical insurance which he then possessed completely denied the claim for his operation. Then we approached Aditya Birla Medical Insurance and they provided us with the facilities and suggested us to go to their recognised hospital and then my grandfather was operated upon successfully.
