The venture from Aditya Birla Group that has been a major part of my life is Aditya Birla Fashion and Lifestyle. Fashion is something that makes me happy and Pantaloons along with Madura Fashion and Lifestyle has set a bar for fashion industry. Being a fashion enthusiast, I cannot recall any incident where I was not happy with the collection at Pantaloons. I got to choose from a big pool of brands like Van Huesen, Louis Philippe, Allen Solly and many others and all that was possible under one roof of Pantaloons.
Pantaloons being the fastest growing retail has always wooed me with the kind of collection it has. It has always managed to help me grab some super trendy must-haves for my wardrobe. From formal shirts to shimmery dresses, from pastels in summer to woollen turtle neck tees in winter it has been a one stop shop for me.
We women have always found it difficult to get the right variety of formal wear in Indian market. Recently, I have had my B school interviews and had a tough time searching for formals till I finally went to Pantaloons. Van Huesen there had the most amazing formal collection and I finally got myself a blazer which fits me like a glove. It also has formal collection in the most off bit colours one could ever think of. I had already shopped a lot but I could not resist and ended up buying a sky blue blazer trouser co-ord set anyway.
As a teenager I have special memories with Pantaloons when they had launched super funky t-shirts which had customized pouches in accordance with them which one could use as a t-shirt case. I still find it super cool. If Pantaloons can just re-launch them someday please? Apart from clothes I am very fond of the bag pack collection Pantaloons has. A perfect blend of funky and classy is what I can say for the bag pack and handbag collection there.
Apart from this, Aditya Birla Fashion and Lifestyle is one of those rare groups in fashion industry which focuses on sustainable fashion. As a customer it really makes me proud to see such a giant believe in efficiently giving back to the society and environment. Here are all the reasons as to why Aditya Birla Fashion and Lifestyle has played an important role in my life and I can’t wait for the pre-Rakhi / Monsoon sale already.
