Aditya Birla Group is name that every middle to high class families would be aware of and can associate themselves with the brand. To answer why Aditya Birla Group is big in my life is because of the several instances that happened in my life and are very personal to me.
Pantaloons Fashion & Retail:
Every time I hear of Pantaloons I automatically go back in time. I remember the first time I had gone to Great India Place in Noida, my first ever mall experience. It was the time when my parent’s income was much less that what it is today. What I saw was a big sparkling mall that had huge showrooms which spoke to us as if we could not even afford anything from that place. Just then we saw a big group of people who were in similar appearance as us enter the Pantaloons store which encouraged my mother and she said “We can have a look once and if it’s expensive we can leave”. We entered the store with a mindset that we would be out soon just when my mother started going over the clothes she called out to me and asked me to try a few of the clothes. She found the clothes to be of good quality, descent and reasonably priced in comparison to the other places. That was the first day when I had got my first branded clothes also the other members of my family could get their as the store had something or the other for everyone. That was my first time till date I still visit Pantaloons though at this point we can afford High end brands but still the quality and the style of clothes that we get there speaks for itself. I feel as I have grown this chain has also grown buy coming up with new styles every time, expanding their base market, change in the fluidity of the clothes and so many more things.
I have always recommended Pantaloons to people and will continue to do so in future. Another first of mine comes from the ABG house itself and that is my First Business suit that I purchased for my interview at my job was from Allen Solly itself.
